Coverart for item
The Resource Broadcast advertising & promotion : a handbook for students and professionals, by Fred L. Bergendorff, Charles H. Smith, Lance Webster ; edited by Lance Webster ; with contributions from the membership of the Broadcasters Promotion Association

Broadcast advertising & promotion : a handbook for students and professionals, by Fred L. Bergendorff, Charles H. Smith, Lance Webster ; edited by Lance Webster ; with contributions from the membership of the Broadcasters Promotion Association

Label
Broadcast advertising & promotion : a handbook for students and professionals
Title
Broadcast advertising & promotion
Title remainder
a handbook for students and professionals
Statement of responsibility
by Fred L. Bergendorff, Charles H. Smith, Lance Webster ; edited by Lance Webster ; with contributions from the membership of the Broadcasters Promotion Association
Title variation
Broadcast advertising and promotion
Creator
Contributor
Subject
Language
eng
Related
Member of
Cataloging source
DLC
http://library.link/vocab/creatorName
Bergendorff, Fred L
Illustrations
illustrations
Index
index present
LC call number
HF6146.B74
LC item number
B47 1983
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
  • Broadcasters Promotion Association (U.S.)
  • Smith, Charles H.
  • Webster, Lance
Series statement
Communication arts books.
http://library.link/vocab/subjectName
  • Broadcast advertising
  • Publicité radiodiffusée
  • Broadcast advertising
Label
Broadcast advertising & promotion : a handbook for students and professionals, by Fred L. Bergendorff, Charles H. Smith, Lance Webster ; edited by Lance Webster ; with contributions from the membership of the Broadcasters Promotion Association
Instantiates
Publication
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
24 cm.
Extent
x, 449 pages
Isbn
9780803808010
Isbn Type
(pbk.)
Lccn
82009303
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (OCoLC)08495216
  • (OCoLC)ocm08495216
Label
Broadcast advertising & promotion : a handbook for students and professionals, by Fred L. Bergendorff, Charles H. Smith, Lance Webster ; edited by Lance Webster ; with contributions from the membership of the Broadcasters Promotion Association
Publication
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
24 cm.
Extent
x, 449 pages
Isbn
9780803808010
Isbn Type
(pbk.)
Lccn
82009303
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (OCoLC)08495216
  • (OCoLC)ocm08495216

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