The Resource Building digital culture : a practical guide to successful digital transformation, Daniel Rowles and Thomas Brown

Building digital culture : a practical guide to successful digital transformation, Daniel Rowles and Thomas Brown

Label
Building digital culture : a practical guide to successful digital transformation
Title
Building digital culture
Title remainder
a practical guide to successful digital transformation
Statement of responsibility
Daniel Rowles and Thomas Brown
Creator
Contributor
Author
Subject
Language
eng
Cataloging source
NhCcYBP
http://library.link/vocab/creatorName
Rowles, Daniel
Index
index present
LC call number
HD30.2
LC item number
.R686 2017
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1982-
http://library.link/vocab/relatedWorkOrContributorName
  • Brown, Thomas
  • ProQuest (Firm)
http://library.link/vocab/subjectName
Information technology
Label
Building digital culture : a practical guide to successful digital transformation, Daniel Rowles and Thomas Brown
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Machine generated contents note: pt. ONE Why you need a digital culture -- 01.The increasing pace of change -- Disruption -- Death by a thousand cuts -- Digital transformation -- Beyond capability -- 02.The technology catalyst -- Enter Moore's Law -- Exponential growth in perspective -- Technology as an enabler -- The near future -- Technology changing society -- Double-edged sword -- Frictionless technology -- The distant future -- A Guaranteed Future Prediction -- 03.New channels, tools and business models -- Business to business and technology innovation -- New channels -- New tools -- New business models -- Beyond Uber -- Free is always cheaper -- 04.Why organizations really fail at digital -- Changing external landscape -- Changing internal landscape -- Broad skillsets -- Conclusions -- Case study: Digital transformation in action -- pt. TWO Plotting your digital journey -- 05.What a digital transformation looks like -- What does a digital transformation involve? -- Lessons learned -- 06.Your digital culture audit -- Your digital audit scores -- 07.Understanding your stakeholders -- Mapping your stakeholders -- 08.Your strategic approach -- Choosing a path -- No silver bullet -- Case study: Deloitte's digital transformation journey -- pt. THREE The Digital Culture Framework -- Essentials -- 09.Definition and vision -- Listening first -- Connecting potential and priority -- Three types of transformation -- What sort of change is right for you? -- Articulating your vision -- Key points -- 10.Leadership -- The role of the CEO -- The reality of trade-offs -- Case study: Digital technology and banking -- Aligning objectives -- (Non-fiction) Storytelling -- Key points -- 11.Agility -- The need for speed -- Overcoming the barriers -- Decision rights -- Failing fast -- Agile methodology, reapplied -- Key points -- 12.Environment -- Culture and environment -- Digital technology and the workplace -- Competing for digital talent -- Beware the cool kids in the corner -- Key points -- 13.Skills and talent -- Resistance to change -- Learning techniques -- T-shaped people -- The digital skills gap -- Digital marketing training and jobs -- Global digital marketing skills shortage -- The dogma of recruitment -- Training and learning techniques -- Classroom-based digital marketing training -- Digital marketing qualifications -- Conclusions -- Case study: Team composition and recruitment in a digital world -- Readiness -- 14.Strategic positioning -- Bridging the gap -- Strategic positioning in practice -- Business-to-business service -- Consumer Packaged Goods -- Complex consumer product -- Charity funding -- Beyond communications -- Content marketing and the user journey -- Traditional sales funnel -- See, Think, Do, Care -- Content mapping -- Authenticity -- 15.Translation and communication -- Speaking the right language -- Identify the blockers -- Lather, rinse, repeat -- The network effect -- It's a two-way street -- The medium, not just the message -- Key points -- 16.Technology -- Why technology matters -- Getting the fundamentals in place -- Single customer view -- The painful truth about integration -- Next step: Marketing automation -- Why technology is a challenge -- Creating an effective digital culture for technology -- Conclusions -- 17.Process and governance -- Where we need processes -- Avoiding `bottom of the drawer' syndrome -- Workplace experimentation -- Internal service level agreements -- Example process mapping -- Social media crisis management -- effectively implementing a social media policy -- How to avoid a social media disaster -- Social media crisis management plan -- Social crisis management conclusions -- Conclusions -- 18.Structure -- Avoiding the digital silo -- Structure is an enabler, not a solution -- Find your operating rhythm -- Break down walls -- Do you need a Chief Digital Officer? -- Key points -- 19.Connections -- Curate your own stream -- Unlock the value chain -- Build your network -- Get out more -- Seek out the innovators -- Key points -- Performance -- 20.Measurement -- Digital strategy and measurement in perspective -- Setting primary objectives -- Setting primary objectives as analytics goals -- Connecting primary objectives to business objectives -- Digital channels driving primary objectives -- Understanding how digital channels contribute -- Multi-Channel Funnels Report (MCF) -- Workplace experimentation -- Conclusions -- 21.Innovation and entrepreneurship -- Culture of managed risk -- Market insights -- Social insights case study: Competitor analysis for grocery delivery services -- UK versus US -- Ability to experiment -- Measurement frameworks -- Leadership commitment to asking challenging questions -- Conclusions -- 22.Financial impact -- Financial measurement to drive change -- The perfect financial measurement model -- Adding non-direct activities to our measurement framework -- Conclusions -- pt. FOUR Keeping up with change -- 23.Keeping measurement at the core -- Conclusions -- 24.Separating the ephemeral from the enduring -- Experimentation is key -- The risk of not continuing -- Insights review and external opinion -- Conclusions -- 25.Three things to watch -- Connected living -- What if the uberization of talent becomes mainstream? -- Artificial intelligence -- Epilogue -- You are going to struggle at times -- practical advice -- Things happen in fits and starts -- The journey never ends
Dimensions
unknown
Extent
1 online resource (pages cm.) :
Form of item
online
Isbn
9780749479664
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
c
Reproduction note
Electronic reproduction.
Specific material designation
remote
Stock number
99970925433
System control number
(NhCcYBP)13314938
Label
Building digital culture : a practical guide to successful digital transformation, Daniel Rowles and Thomas Brown
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Machine generated contents note: pt. ONE Why you need a digital culture -- 01.The increasing pace of change -- Disruption -- Death by a thousand cuts -- Digital transformation -- Beyond capability -- 02.The technology catalyst -- Enter Moore's Law -- Exponential growth in perspective -- Technology as an enabler -- The near future -- Technology changing society -- Double-edged sword -- Frictionless technology -- The distant future -- A Guaranteed Future Prediction -- 03.New channels, tools and business models -- Business to business and technology innovation -- New channels -- New tools -- New business models -- Beyond Uber -- Free is always cheaper -- 04.Why organizations really fail at digital -- Changing external landscape -- Changing internal landscape -- Broad skillsets -- Conclusions -- Case study: Digital transformation in action -- pt. TWO Plotting your digital journey -- 05.What a digital transformation looks like -- What does a digital transformation involve? -- Lessons learned -- 06.Your digital culture audit -- Your digital audit scores -- 07.Understanding your stakeholders -- Mapping your stakeholders -- 08.Your strategic approach -- Choosing a path -- No silver bullet -- Case study: Deloitte's digital transformation journey -- pt. THREE The Digital Culture Framework -- Essentials -- 09.Definition and vision -- Listening first -- Connecting potential and priority -- Three types of transformation -- What sort of change is right for you? -- Articulating your vision -- Key points -- 10.Leadership -- The role of the CEO -- The reality of trade-offs -- Case study: Digital technology and banking -- Aligning objectives -- (Non-fiction) Storytelling -- Key points -- 11.Agility -- The need for speed -- Overcoming the barriers -- Decision rights -- Failing fast -- Agile methodology, reapplied -- Key points -- 12.Environment -- Culture and environment -- Digital technology and the workplace -- Competing for digital talent -- Beware the cool kids in the corner -- Key points -- 13.Skills and talent -- Resistance to change -- Learning techniques -- T-shaped people -- The digital skills gap -- Digital marketing training and jobs -- Global digital marketing skills shortage -- The dogma of recruitment -- Training and learning techniques -- Classroom-based digital marketing training -- Digital marketing qualifications -- Conclusions -- Case study: Team composition and recruitment in a digital world -- Readiness -- 14.Strategic positioning -- Bridging the gap -- Strategic positioning in practice -- Business-to-business service -- Consumer Packaged Goods -- Complex consumer product -- Charity funding -- Beyond communications -- Content marketing and the user journey -- Traditional sales funnel -- See, Think, Do, Care -- Content mapping -- Authenticity -- 15.Translation and communication -- Speaking the right language -- Identify the blockers -- Lather, rinse, repeat -- The network effect -- It's a two-way street -- The medium, not just the message -- Key points -- 16.Technology -- Why technology matters -- Getting the fundamentals in place -- Single customer view -- The painful truth about integration -- Next step: Marketing automation -- Why technology is a challenge -- Creating an effective digital culture for technology -- Conclusions -- 17.Process and governance -- Where we need processes -- Avoiding `bottom of the drawer' syndrome -- Workplace experimentation -- Internal service level agreements -- Example process mapping -- Social media crisis management -- effectively implementing a social media policy -- How to avoid a social media disaster -- Social media crisis management plan -- Social crisis management conclusions -- Conclusions -- 18.Structure -- Avoiding the digital silo -- Structure is an enabler, not a solution -- Find your operating rhythm -- Break down walls -- Do you need a Chief Digital Officer? -- Key points -- 19.Connections -- Curate your own stream -- Unlock the value chain -- Build your network -- Get out more -- Seek out the innovators -- Key points -- Performance -- 20.Measurement -- Digital strategy and measurement in perspective -- Setting primary objectives -- Setting primary objectives as analytics goals -- Connecting primary objectives to business objectives -- Digital channels driving primary objectives -- Understanding how digital channels contribute -- Multi-Channel Funnels Report (MCF) -- Workplace experimentation -- Conclusions -- 21.Innovation and entrepreneurship -- Culture of managed risk -- Market insights -- Social insights case study: Competitor analysis for grocery delivery services -- UK versus US -- Ability to experiment -- Measurement frameworks -- Leadership commitment to asking challenging questions -- Conclusions -- 22.Financial impact -- Financial measurement to drive change -- The perfect financial measurement model -- Adding non-direct activities to our measurement framework -- Conclusions -- pt. FOUR Keeping up with change -- 23.Keeping measurement at the core -- Conclusions -- 24.Separating the ephemeral from the enduring -- Experimentation is key -- The risk of not continuing -- Insights review and external opinion -- Conclusions -- 25.Three things to watch -- Connected living -- What if the uberization of talent becomes mainstream? -- Artificial intelligence -- Epilogue -- You are going to struggle at times -- practical advice -- Things happen in fits and starts -- The journey never ends
Dimensions
unknown
Extent
1 online resource (pages cm.) :
Form of item
online
Isbn
9780749479664
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
c
Reproduction note
Electronic reproduction.
Specific material designation
remote
Stock number
99970925433
System control number
(NhCcYBP)13314938

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