Coverart for item
The Resource Business-to-Business Marketing Communications : Value and Efficiency Considerations in Recessionary Times, by Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos, (electronic resource)

Business-to-Business Marketing Communications : Value and Efficiency Considerations in Recessionary Times, by Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos, (electronic resource)

Label
Business-to-Business Marketing Communications : Value and Efficiency Considerations in Recessionary Times
Title
Business-to-Business Marketing Communications
Title remainder
Value and Efficiency Considerations in Recessionary Times
Statement of responsibility
by Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos
Creator
Contributor
Author
Provider
Subject
Language
eng
Summary
This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results. Despite the rapid drop of print media usage, the authors suggest the need for increased accountability for the use of advertising media and highlight ways to boost effectiveness. The book provides a robust analysis of the current B2B environment along with a research-informed illustration of the future. Aiming to fill a gap in existing literature and offer new research findings, this study offers a comprehensive guide to assist practitioners in decision-making and a stimulating analysis of the B2B marketing communications landscape which will be of great interest to academics of marketing and communications
http://library.link/vocab/creatorName
Rizomyliotis, Ioannis
Image bit depth
0
LC call number
HD28-70
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
  • Konstantoulaki, Kleopatra
  • Kostopoulos, Ioannis
  • SpringerLink
http://library.link/vocab/subjectName
  • Business
  • Internet marketing
  • Industrial management
  • Public relations
  • Leadership
  • Management
  • Business and Management
  • Media Management
  • Online Marketing/Social Media
  • Corporate Communication/Public Relations
  • Business Strategy/Leadership
  • Innovation/Technology Management
Label
Business-to-Business Marketing Communications : Value and Efficiency Considerations in Recessionary Times, by Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos, (electronic resource)
Instantiates
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. The Significance of Business-to-Business Marketing -- 2. Business-to-Business Marketing Communication During Recession -- 3. The Current Media Landscape in Business-to-Business Markets -- 4. Business-to-Business Print Ad Effectiveness: Some Empirical Evidence -- 5. Achieving Advertising Effectiveness Through Innovation -- 6. What is Next for Business-to-Business Marketing Communications?
Dimensions
unknown
Extent
XIII, 92 p. 2 illus.
File format
multiple file formats
Form of item
electronic
Isbn
9783319587837
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-3-319-58783-7
Other physical details
online resource.
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
(DE-He213)978-3-319-58783-7
Label
Business-to-Business Marketing Communications : Value and Efficiency Considerations in Recessionary Times, by Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos, (electronic resource)
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. The Significance of Business-to-Business Marketing -- 2. Business-to-Business Marketing Communication During Recession -- 3. The Current Media Landscape in Business-to-Business Markets -- 4. Business-to-Business Print Ad Effectiveness: Some Empirical Evidence -- 5. Achieving Advertising Effectiveness Through Innovation -- 6. What is Next for Business-to-Business Marketing Communications?
Dimensions
unknown
Extent
XIII, 92 p. 2 illus.
File format
multiple file formats
Form of item
electronic
Isbn
9783319587837
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-3-319-58783-7
Other physical details
online resource.
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
(DE-He213)978-3-319-58783-7

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