The Resource C-scape : conquer the forces changing business today, Larry Kramer

C-scape : conquer the forces changing business today, Larry Kramer

Label
C-scape : conquer the forces changing business today
Title
C-scape
Title remainder
conquer the forces changing business today
Statement of responsibility
Larry Kramer
Creator
Subject
Language
eng
Summary
Journalist turned digital entrepreneur Larry Kramer shows how businesses can survive and thrive in the digital media revolution. Not so long ago, the routes connecting customers, companies, products, and services were predictable, reliable, and understood. Today, that landscape has been upended, and in its place a world has emerged where consumers, not producers and marketers, make the choices; where content, not distribution, is king; where curation becomes a primary currency of value; and where convergence continues to revolutionize every part of every business. Any business could fall to the same threats facing the newspaper business and the music industry--unless that business learns to navigate the four C's. Here, Kramer leads the reader through this new, evolving world where the challenges are daunting--but the opportunities are huge. Kramer's explanation of this new landscape is a revelation; his visionary advice is both crucial and urgent.--From publisher description
Cataloging source
DLC
http://library.link/vocab/creatorDate
1950-
http://library.link/vocab/creatorName
Kramer, Larry
Index
index present
LC call number
HF5415.5
LC item number
.K68 2010
Literary form
non fiction
http://library.link/vocab/subjectName
  • Customer services
  • Marketing
  • Advertising
  • Advertising
  • Customer services
  • Marketing
Label
C-scape : conquer the forces changing business today, Larry Kramer
Instantiates
Publication
Note
Includes index
Contents
The C-scape : how did we get here? -- What happens to markets? -- What happens to products? -- What happens to businesses?
Dimensions
24 cm.
Edition
1st ed.
Extent
x, 240 p.
Isbn
9780061984976
Isbn Type
(hc)
Lccn
2010024433
System control number
  • (OCoLC)548626450
  • (OCoLC)ocn548626450
Label
C-scape : conquer the forces changing business today, Larry Kramer
Publication
Note
Includes index
Contents
The C-scape : how did we get here? -- What happens to markets? -- What happens to products? -- What happens to businesses?
Dimensions
24 cm.
Edition
1st ed.
Extent
x, 240 p.
Isbn
9780061984976
Isbn Type
(hc)
Lccn
2010024433
System control number
  • (OCoLC)548626450
  • (OCoLC)ocn548626450

Library Locations

  • African Studies LibraryBorrow it
    771 Commonwealth Avenue, 6th Floor, Boston, MA, 02215, US
    42.350723 -71.108227
  • Alumni Medical LibraryBorrow it
    72 East Concord Street, Boston, MA, 02118, US
    42.336388 -71.072393
  • Astronomy LibraryBorrow it
    725 Commonwealth Avenue, 6th Floor, Boston, MA, 02445, US
    42.350259 -71.105717
  • Fineman and Pappas Law LibrariesBorrow it
    765 Commonwealth Avenue, Boston, MA, 02215, US
    42.350979 -71.107023
  • Frederick S. Pardee Management LibraryBorrow it
    595 Commonwealth Avenue, Boston, MA, 02215, US
    42.349626 -71.099547
  • Howard Gotlieb Archival Research CenterBorrow it
    771 Commonwealth Avenue, 5th Floor, Boston, MA, 02215, US
    42.350723 -71.108227
  • Mugar Memorial LibraryBorrow it
    771 Commonwealth Avenue, Boston, MA, 02215, US
    42.350723 -71.108227
  • Music LibraryBorrow it
    771 Commonwealth Avenue, 2nd Floor, Boston, MA, 02215, US
    42.350723 -71.108227
  • Pikering Educational Resources LibraryBorrow it
    2 Silber Way, Boston, MA, 02215, US
    42.349804 -71.101425
  • School of Theology LibraryBorrow it
    745 Commonwealth Avenue, 2nd Floor, Boston, MA, 02215, US
    42.350494 -71.107235
  • Science & Engineering LibraryBorrow it
    38 Cummington Mall, Boston, MA, 02215, US
    42.348472 -71.102257
  • Stone Science LibraryBorrow it
    675 Commonwealth Avenue, Boston, MA, 02445, US
    42.350103 -71.103784
Processing Feedback ...