The Resource Campaigning for hearts and minds : how emotional appeals in political ads work, Ted Brader

Campaigning for hearts and minds : how emotional appeals in political ads work, Ted Brader

Label
Campaigning for hearts and minds : how emotional appeals in political ads work
Title
Campaigning for hearts and minds
Title remainder
how emotional appeals in political ads work
Statement of responsibility
Ted Brader
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Brader, Ted
Illustrations
illustrations
Index
index present
LC call number
JA74.5
LC item number
.B69 2006
Literary form
non fiction
Nature of contents
bibliography
Series statement
Studies in communication, media, and public opinion.
http://library.link/vocab/subjectName
  • Political psychology
  • Advertising, Political
  • Communication in politics
  • Persuasion (Psychology)
  • Emotions and cognition
Label
Campaigning for hearts and minds : how emotional appeals in political ads work, Ted Brader
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. [251]-271) and index
Contents
Appealing to hopes and fears -- The art and science of campaigning -- The political psychology of emotional appeals -- Emotion and the motivational power of campaign ads -- Emotion and the persuasive power of campaign ads -- Emotional appeals in ad campaigns -- Hearts and minds : rethinking the role of emotion in political life
Dimensions
24 cm.
Extent
xvi, 280 p.
Isbn
9780226069883
Isbn Type
(cloth : alk. paper)
Lccn
20050091 59
Other physical details
ill.
System control number
(OCoLC)58985596
Label
Campaigning for hearts and minds : how emotional appeals in political ads work, Ted Brader
Publication
Bibliography note
Includes bibliographical references (p. [251]-271) and index
Contents
Appealing to hopes and fears -- The art and science of campaigning -- The political psychology of emotional appeals -- Emotion and the motivational power of campaign ads -- Emotion and the persuasive power of campaign ads -- Emotional appeals in ad campaigns -- Hearts and minds : rethinking the role of emotion in political life
Dimensions
24 cm.
Extent
xvi, 280 p.
Isbn
9780226069883
Isbn Type
(cloth : alk. paper)
Lccn
20050091 59
Other physical details
ill.
System control number
(OCoLC)58985596

Library Locations

  • African Studies LibraryBorrow it
    771 Commonwealth Avenue, 6th Floor, Boston, MA, 02215, US
    42.350723 -71.108227
  • Alumni Medical LibraryBorrow it
    72 East Concord Street, Boston, MA, 02118, US
    42.336388 -71.072393
  • Astronomy LibraryBorrow it
    725 Commonwealth Avenue, 6th Floor, Boston, MA, 02445, US
    42.350259 -71.105717
  • Fineman and Pappas Law LibrariesBorrow it
    765 Commonwealth Avenue, Boston, MA, 02215, US
    42.350979 -71.107023
  • Frederick S. Pardee Management LibraryBorrow it
    595 Commonwealth Avenue, Boston, MA, 02215, US
    42.349626 -71.099547
  • Howard Gotlieb Archival Research CenterBorrow it
    771 Commonwealth Avenue, 5th Floor, Boston, MA, 02215, US
    42.350723 -71.108227
  • Mugar Memorial LibraryBorrow it
    771 Commonwealth Avenue, Boston, MA, 02215, US
    42.350723 -71.108227
  • Music LibraryBorrow it
    771 Commonwealth Avenue, 2nd Floor, Boston, MA, 02215, US
    42.350723 -71.108227
  • Pikering Educational Resources LibraryBorrow it
    2 Silber Way, Boston, MA, 02215, US
    42.349804 -71.101425
  • School of Theology LibraryBorrow it
    745 Commonwealth Avenue, 2nd Floor, Boston, MA, 02215, US
    42.350494 -71.107235
  • Science & Engineering LibraryBorrow it
    38 Cummington Mall, Boston, MA, 02215, US
    42.348472 -71.102257
  • Stone Science LibraryBorrow it
    675 Commonwealth Avenue, Boston, MA, 02445, US
    42.350103 -71.103784
Processing Feedback ...