The Resource Campaigning in the twenty-first century : a whole new ballgame?, Dennis W. Johnson

Campaigning in the twenty-first century : a whole new ballgame?, Dennis W. Johnson

Label
Campaigning in the twenty-first century : a whole new ballgame?
Title
Campaigning in the twenty-first century
Title remainder
a whole new ballgame?
Statement of responsibility
Dennis W. Johnson
Creator
Subject
Language
eng
Summary
So much has changed during the past decade in political campaigning that we can almost say "it's a whole new ball game." This book analyzes the way campaigns were traditionally run and the extraordinary changes that have occurred in the last decade. Dennis W. Johnson looks at the most sophisticated techniques of modern campaigning' micro-targeting, online fundraising, digital communication, the new media' and examines what has changed, how those changes have dramatically transformed campaigning, and what has remained fundamentally the same despite new technologies and forms of communication
Cataloging source
DLC
http://library.link/vocab/creatorName
Johnson, Dennis W
Index
index present
LC call number
JK2281
LC item number
.J623 2011
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Political campaigns
  • Campaign management
  • Campaign management
  • Political campaigns
  • Political science
  • Verkiezingscampagnes
  • Technische vernieuwing
  • Web 2.0
  • Wahlkampf
  • United States
  • United States
  • United States
  • Verenigde Staten
  • USA
Label
Campaigning in the twenty-first century : a whole new ballgame?, Dennis W. Johnson
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The modern campaign -- Communicating with voters : the new media -- Communicating with voters : the old media -- Fundraising -- Independent voices -- Taking the pulse of the electorate -- Voter identification, contact, and mobilization -- Campaigning in the next decade
Dimensions
24 cm
Extent
xi, 137 pages
Isbn
9780203878965
Isbn Type
(e-book)
Lccn
2010028850
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • (OCoLC)646630585
  • (OCoLC)ocn646630585
Label
Campaigning in the twenty-first century : a whole new ballgame?, Dennis W. Johnson
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The modern campaign -- Communicating with voters : the new media -- Communicating with voters : the old media -- Fundraising -- Independent voices -- Taking the pulse of the electorate -- Voter identification, contact, and mobilization -- Campaigning in the next decade
Dimensions
24 cm
Extent
xi, 137 pages
Isbn
9780203878965
Isbn Type
(e-book)
Lccn
2010028850
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • (OCoLC)646630585
  • (OCoLC)ocn646630585

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