The Resource Capture the mindshare and the market share will follow : the art and science of building brands, Libby Gill

Capture the mindshare and the market share will follow : the art and science of building brands, Libby Gill

Label
Capture the mindshare and the market share will follow : the art and science of building brands
Title
Capture the mindshare and the market share will follow
Title remainder
the art and science of building brands
Statement of responsibility
Libby Gill
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Gill, Libby
Index
index present
LC call number
HF5415.1255
LC item number
.G55 2013
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Business communication
  • Branding (Marketing)
  • Business communication
Label
Capture the mindshare and the market share will follow : the art and science of building brands, Libby Gill
Instantiates
Publication
Bibliography note
Includes bibliographical references (page 217-224) and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Introduction -- Clarify: discovering your emotional assignment -- Commit: the non-negotiable promise of excellence -- Collaborate : creating your brand : one conversation at a time -- Connect : creating the authentic emotional link -- Compete: what makes you so special? -- Communicate : "talking your walk" to influence and inspire -- Contribute : if not you, who? -- Summation : the eighth C -- Key chapter takeaways
Dimensions
25 cm
Edition
First edition.
Extent
234 pages
Isbn
9781137278517
Isbn Type
(alk. paper)
Lccn
2013003483
Media category
unmediated
Media MARC source
rdamedia
System control number
  • (OCoLC)812068631
  • (OCoLC)ocn812068631
Label
Capture the mindshare and the market share will follow : the art and science of building brands, Libby Gill
Publication
Bibliography note
Includes bibliographical references (page 217-224) and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Introduction -- Clarify: discovering your emotional assignment -- Commit: the non-negotiable promise of excellence -- Collaborate : creating your brand : one conversation at a time -- Connect : creating the authentic emotional link -- Compete: what makes you so special? -- Communicate : "talking your walk" to influence and inspire -- Contribute : if not you, who? -- Summation : the eighth C -- Key chapter takeaways
Dimensions
25 cm
Edition
First edition.
Extent
234 pages
Isbn
9781137278517
Isbn Type
(alk. paper)
Lccn
2013003483
Media category
unmediated
Media MARC source
rdamedia
System control number
  • (OCoLC)812068631
  • (OCoLC)ocn812068631

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