The Resource Children's television : an analysis of programming and advertising, F. Earle Barcus with Rachel Wolkin

Children's television : an analysis of programming and advertising, F. Earle Barcus with Rachel Wolkin

Label
Children's television : an analysis of programming and advertising
Title
Children's television
Title remainder
an analysis of programming and advertising
Statement of responsibility
F. Earle Barcus with Rachel Wolkin
Creator
Contributor
Author
Subject
Language
eng
Member of
Cataloging source
DLC
http://library.link/vocab/creatorDate
1927-
http://library.link/vocab/creatorName
Barcus, Francis Earle
Index
no index present
LC call number
HQ784.T4
LC item number
B35
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Wolkin, Rachel
http://library.link/vocab/subjectName
  • Television and children
  • Children's television programs
  • Television advertising
  • Enfants et télévision
  • Télévision
  • Publicité télévisée
  • Children's television programs
  • Television advertising
  • Television and children
  • Fernsehen
  • Jugend
  • United States
Label
Children's television : an analysis of programming and advertising, F. Earle Barcus with Rachel Wolkin
Instantiates
Publication
Bibliography note
Includes bibliographical references
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. Children's commercial television on the weekends : Methodology ; Programs : Program origin and use of animation ; Program format ; Origins of the formats ; Time and place settings of dramatic format programs ; The use of violence ; Program subject matter ; Program popularity ; Characters in the programs. Advertising : The ten-minute rule ; Types of products advertised ; Specific products advertised ; Basic structure of the CAs ; Style of presentation ; Who "speaks for" the product ; Characters appearing in the commercials ; Program promotion. Commercial practices : Program and personality tie-ins ; Disclaimers and qualifiers ; Premiums and contests ; Special effects ; Product information ; Practices in toy commercials ; Basic themes in children's advertising ; Health, nutrition, and the advertising of edibles. Noncommercial announcements : NCAs on behalf of causes ; Who "speaks for" the cause? ; Character distributions in NCAs ; A comparison of children's television -1971 and 1975 ; Amount of advertising ; Types of advertising ; Commercial practices ; Program patterns ; Nature and extent of violence -- 2. Children's commercial television after school : An overview of independent station programming : Types of programs ; The child audience for after-school programs. Children's programming on ten independent stations : Program fare ; Subject matter of the programs ; Time and place settings ; Extent of violence ; Child audiences ; Characters in the programs. Advertising on the independent stations : The 12-minute rule ; Number and length of commercials ; Types and products advertised ; Basic structure of the CAs ; Who "speaks for" the product? ; Characters appearing in the commercials ; Advertising of "adult" products to children ; Program promotion. Commercial practices : Program and personality tie-ins ; Disclaimers and qualifiers ; Premiums and contests ; Product information ; Other commercial practices ; Toy commercials ; Advertising of edibles ; Basic themes in after-school advertising to children. Noncommercial announcements : Style of presentation ; NCAs on behalf of various causes ; Who "speaks for" the cause? ; Character distributions in NCAs. Summary of chapters 1 and 2 : Distribution of broadcast time ; The programs ; Advertising ; Advertising of edibles ; Commercial practices ; Program promotion ; NCAs ; Character distribution -- 3. Seasonal variations in television advertising to children : The nature and extent of children's advertising : Increase in advertising time ; Exceeding ten-minute limit for non-program time ; Increase in toy advertising ; Advertising of edibles ; Toy advertising and style of commercials ; Increase sexism ; Dominance of male children in children's advertising ; Increase black and minority characters. Commercial practices : Special questions-toy commercials ; Appeals in cereal and candy/sweets commercials ; Major "themes" in the commercials ; Use of special effects in the commercials. The cost of advertised toys ; Seasonal variations in the advertising content of one New York independent television station
Dimensions
24 cm.
Extent
xxvii, 218 pages
Isbn
9780275232108
Lccn
76012843
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (OCoLC)03005719
  • (OCoLC)ocm03005719
Label
Children's television : an analysis of programming and advertising, F. Earle Barcus with Rachel Wolkin
Publication
Bibliography note
Includes bibliographical references
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. Children's commercial television on the weekends : Methodology ; Programs : Program origin and use of animation ; Program format ; Origins of the formats ; Time and place settings of dramatic format programs ; The use of violence ; Program subject matter ; Program popularity ; Characters in the programs. Advertising : The ten-minute rule ; Types of products advertised ; Specific products advertised ; Basic structure of the CAs ; Style of presentation ; Who "speaks for" the product ; Characters appearing in the commercials ; Program promotion. Commercial practices : Program and personality tie-ins ; Disclaimers and qualifiers ; Premiums and contests ; Special effects ; Product information ; Practices in toy commercials ; Basic themes in children's advertising ; Health, nutrition, and the advertising of edibles. Noncommercial announcements : NCAs on behalf of causes ; Who "speaks for" the cause? ; Character distributions in NCAs ; A comparison of children's television -1971 and 1975 ; Amount of advertising ; Types of advertising ; Commercial practices ; Program patterns ; Nature and extent of violence -- 2. Children's commercial television after school : An overview of independent station programming : Types of programs ; The child audience for after-school programs. Children's programming on ten independent stations : Program fare ; Subject matter of the programs ; Time and place settings ; Extent of violence ; Child audiences ; Characters in the programs. Advertising on the independent stations : The 12-minute rule ; Number and length of commercials ; Types and products advertised ; Basic structure of the CAs ; Who "speaks for" the product? ; Characters appearing in the commercials ; Advertising of "adult" products to children ; Program promotion. Commercial practices : Program and personality tie-ins ; Disclaimers and qualifiers ; Premiums and contests ; Product information ; Other commercial practices ; Toy commercials ; Advertising of edibles ; Basic themes in after-school advertising to children. Noncommercial announcements : Style of presentation ; NCAs on behalf of various causes ; Who "speaks for" the cause? ; Character distributions in NCAs. Summary of chapters 1 and 2 : Distribution of broadcast time ; The programs ; Advertising ; Advertising of edibles ; Commercial practices ; Program promotion ; NCAs ; Character distribution -- 3. Seasonal variations in television advertising to children : The nature and extent of children's advertising : Increase in advertising time ; Exceeding ten-minute limit for non-program time ; Increase in toy advertising ; Advertising of edibles ; Toy advertising and style of commercials ; Increase sexism ; Dominance of male children in children's advertising ; Increase black and minority characters. Commercial practices : Special questions-toy commercials ; Appeals in cereal and candy/sweets commercials ; Major "themes" in the commercials ; Use of special effects in the commercials. The cost of advertised toys ; Seasonal variations in the advertising content of one New York independent television station
Dimensions
24 cm.
Extent
xxvii, 218 pages
Isbn
9780275232108
Lccn
76012843
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (OCoLC)03005719
  • (OCoLC)ocm03005719

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