The Resource Chinese Consumers : Exploring the World's Largest Demographic, by Ashok Sethi, (electronic resource)

Chinese Consumers : Exploring the World's Largest Demographic, by Ashok Sethi, (electronic resource)

Label
Chinese Consumers : Exploring the World's Largest Demographic
Title
Chinese Consumers
Title remainder
Exploring the World's Largest Demographic
Statement of responsibility
by Ashok Sethi
Creator
Contributor
Author
Author
Provider
Subject
Language
eng
Summary
“China is blazing the trail in technology, and this is transforming consumers and their lives profoundly at a pace that no other world region is experiencing. Deep understanding of Chinese consumers is therefore mission critical. Sethi provides a fascinating perspective based on his deep knowledge based on years of research and his personal life experiences in China. This book is a must read for anyone who wants to participate and win in this complex, competitive, and rapidly evolving market.” —Stan Sthanunathan, Executive Vice President, CMI, Unilever Plc “Sethi has a unique ability to look at the ground insights, enrich them with local anecdotes, and envision the shape of things to come in a simple, relevant, and refreshingly stimulating manner. In this book, he looks at the hyper connected and hyper segmented consumer of China, influence of the digital revolution, luxury market, retail trends, and Chinese youth from both tactical and strategic perspectives. A must read for those who wish to understand China.” —Pratik Thakar, Head, Asia Pacific Creative, Content & Design Excellence, The Coca-Cola Company “Ashok has a knack of identifying the trends that matter, verbalizing them in a lucid manner, and clearly painting the ensuing opportunities for marketers. This book provides a simple and comprehensive description of what every marketer needs to know about Chinese consumers.” —Paul Zhou, Head, Illuminera Group This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. The book examines in detail the digital and mobile transformation of the consumers, the way their lifestyle, social interactions and shopping habits have changed, and the opportunities they offer to marketers. The analysis and insights are based on the author’s first-hand observations of the metamorphosis of the consumers and consumption in China over the last fifteen years. Ashok Sethi leads the Illuminera Institute in Shanghai and has over 30 years of experience in providing marketing consultancy and consumer insights and 15 years of first-hand experience in observing the Chinese consumers.
http://library.link/vocab/creatorName
Sethi, Ashok
http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsaut
ckn_12G6pqc
Image bit depth
0
LC call number
HF5415.34
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
SpringerLink
http://library.link/vocab/subjectName
  • Motivation research (Marketing)
  • Asia-Economic conditions
  • Marketing research
  • Consumer Behavior
  • Asian Economics
  • Market Research/Competitive Intelligence
Label
Chinese Consumers : Exploring the World's Largest Demographic, by Ashok Sethi, (electronic resource)
Instantiates
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. Introduction: The Yin and the Yang of the Chinese Consumers -- 2. The Mega Forces -- 3. Digital China -- 4. Key Segments of Chinese consumers -- 5. Key Industries for Future Growth -- 6. Luxury with Chinese Characteristics -- 7. Looking into the Chinese Consumer Mind -- 8. Branding in China -- 9. The Changing Marketing Game -- 10. Looking Ahead. 11. Illustrative Consumer Portraits
Dimensions
unknown
Extent
XIII, 230 p. 6 illus.
File format
multiple file formats
Form of item
electronic
Isbn
9789811089923
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-981-10-8992-3
Other physical details
online resource.
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
(DE-He213)978-981-10-8992-3
Label
Chinese Consumers : Exploring the World's Largest Demographic, by Ashok Sethi, (electronic resource)
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. Introduction: The Yin and the Yang of the Chinese Consumers -- 2. The Mega Forces -- 3. Digital China -- 4. Key Segments of Chinese consumers -- 5. Key Industries for Future Growth -- 6. Luxury with Chinese Characteristics -- 7. Looking into the Chinese Consumer Mind -- 8. Branding in China -- 9. The Changing Marketing Game -- 10. Looking Ahead. 11. Illustrative Consumer Portraits
Dimensions
unknown
Extent
XIII, 230 p. 6 illus.
File format
multiple file formats
Form of item
electronic
Isbn
9789811089923
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-981-10-8992-3
Other physical details
online resource.
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
(DE-He213)978-981-10-8992-3

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