The Resource Cloudonomics : the business value of cloud computing, Joe Weinman

Cloudonomics : the business value of cloud computing, Joe Weinman

Label
Cloudonomics : the business value of cloud computing
Title
Cloudonomics
Title remainder
the business value of cloud computing
Statement of responsibility
Joe Weinman
Creator
Subject
Language
eng
Summary
"The ultimate guide to assessing and exploiting the customer value and revenue potential of the CloudA new business model is sweeping the world--the Cloud. And, as with any new technology, there is a great deal of fear, uncertainty, and doubt surrounding cloud computing. Cloudonomics radically upends the conventional wisdom, clearly explains the underlying principles and illustrates through understandable examples how Cloud computing can create compelling value--whether you are a customer, a provider, a strategist, or an investor. Cloudonomics covers everything you need to consider for the delivery of business solutions, opportunities, and customer satisfaction through the Cloud, so you can understand it--and put it to work for your business. Cloudonomics also delivers insight into when to avoid the cloud, and why. Quantifies how customers, users, and cloud providers can collaborate to create win-wins Reveals how to use the Laws of Cloudonomics to define strategy and guide implementation Explains the probable evolution of cloud businesses and ecosystemsDemolishes the conventional wisdom on cloud usage, IT spend, community clouds, and the enterprise-provider cloud balance Whether you're ready for it or not, Cloud computing is here to stay. Cloudonomics shows how the business model of the Cloud offers insights to executives, practitioners, and strategists in virtually any industry--not just technology executives but also those in the marketing, operations, economics, venture capital, and financial fields"--
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorDate
1958-
http://library.link/vocab/creatorName
Weinman, Joe
Illustrations
illustrations
Index
index present
LC call number
QA76.585
LC item number
.W45 2012
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Cloud computing
  • Information technology
  • COMPUTERS
Label
Cloudonomics : the business value of cloud computing, Joe Weinman
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Preface -- Acknowledgements -- A Cloudy Forecast -- Clouds Everywhere -- Cashing In on the Cloud -- Beyond Business -- Clarifying the Cloud -- Further On -- Summary -- Notes -- Does the Cloud Matter? -- The Productivity Paradox -- Competitiveness Confrontation -- Summary -- Notes -- Cloud Strategy -- Insanity or Inevitability? -- Democratization of IT -- Industrialization of IT -- Strategy -- The Cloud: More than IT -- The Networked Organization -- Form Follows Function, IT Follows Form -- Aligning Cloud with Strategy -- Everyware, Anywhere -- Summary -- Notes -- Challenging Convention -- What Is the Cloud? -- Economies of Scale -- Competitive Advantage and Customer Value -- Cloud Ecosystem Dynamics -- IT Spend -- Issues with the Cloud -- Summary -- Notes -- What Is a Cloud? -- Defining the Cloud -- On-Demand Resources -- Utility Pricing -- Common Infrastructure -- Location-Independence -- Online Accessibility -- Difference from Traditional Purchase and Ownership -- Cloud Criteria and Implications -- Is the Cloud New or a New Buzzword -- Summary -- Notes -- Strategy and Value -- Access to Competencies -- Availability -- Capacity -- Comparative Advantage, Specialization of Labor, and Core versus Context
  • Unit Cost -- Delivered Cost -- Total Solution Cost -- Risk-Adjusted Expected Value -- Opportunity Cost/Cost Avoidance -- Agility -- Time Compression -- Margin Expansion -- Customer Experience and Loyalty -- User Experience -- Employee Satisfaction -- Revenue Growth -- Community and Sustainability -- Risk Reduction -- Competitive Vitality and Survival -- Summary -- Notes -- When -- and When Not -- to Use the Cloud -- Use Cases for the Cloud -- Inappropriate Cloud Use Cases -- Summary -- Notes -- Demand Dilemma -- A Diversity of Demands -- Examples of Variability -- Chase Demand or Shape It? -- Summary -- Notes -- Capacity Conundrum -- Service Quality Impacts -- Aligning Fixed Capacity with Variable Demand -- Splitting the Difference -- Better Safe Than Sorry -- Capacity Inertia -- Summary -- Notes -- Economies of Scale -- Is the Cloud Like Electricity? -- Distributed Power Generation -- Is The Cloud More Like Rental Cars? -- Capital Expenditures versus Operating Expenses -- Benchmark Data -- Cost Factors -- Benchmarking the Leaders -- Size Matters -- Summary -- Notes -- More Is Less -- Is the Cloud Less Expensive? -- Characterizing Relative Costs and Workload Variability -- When Clouds Cost Less or the Same
  • If Clouds Are More Expensive -- Beauty of Hybrids -- Cost of the Network -- Summary -- Notes -- Hybrids -- Users, Enterprise, and Cloud -- Different Hybrid Architectures -- Summary -- Notes -- Folly of Forecasting -- Even Stranger than Strange -- Demand for Products and Services -- System Dynamics -- Whips and Chains -- Exogenous Uncertainty -- Behavioral Cloudonomics of Forecasting -- A Bias for Certainty -- Summary -- Notes -- Money Value of Time -- Demand and Resource Functions -- Cost of Excess Capacity -- Cost of Insufficient Capacity -- Asymmetric Penalty Functions, Perfect Capacity, and On-Demand -- Flat Demand -- Uniformly Distributed Demand: Better Safe than Sorry -- Better Never Than Late -- MAD about Being Normal -- Triangular Distributions -- Linear Growth -- Exponential Growth -- Random Walks -- Variable Penalty Functions -- Summary -- Notes -- Peak Performance -- Relationships between Demands -- Lessons from Rolling Dice -- Coefficient of Variation and Other Statistics -- Statistical Effects in Aggregating Independent Demands -- The Significance of -- Issues with Perfectly Correlated Demand -- Community Clouds -- Simultaneous Peaks -- Peak of the Sum Is Never Greater than the Sum of the Peaks
  • Utilization Improvements -- Summary -- Notes -- Million-Dollar Microsecond -- On Time -- Speed on the Web and at Work -- Built for Speed -- Summary -- Notes -- Parallel Universe -- Limits to Speedup -- Amdahl versus Google -- Free Time -- Summary -- Notes -- Shortcuts to Success -- Rapid Transit -- Sending Letters -- Empirical Results -- Summary -- Notes -- Location, Location, Location -- Latency and Distance -- Circle Covering and Circle Packing -- Inverse Square Law -- Spherical Caps and the Tammes Problem -- Summary -- Notes -- Dispersion Dilemma -- Strategies for Response Time Reduction -- Consolidation versus Dispersion -- Tradeoffs Between Consolidation and Dispersion -- The Benefits of Consolidation -- The Benefits of Dispersion -- The Network Is the Computer -- Summary -- Notes -- Platform and Software Services -- Infrastructure as a Service Benefits -- Paying on Actuals versus Forecasts -- Installation -- Investment -- Updates -- Service Level Agreements -- Continuously Earned Trust -- Visibility and Transparency -- Big Data and Computing Power -- Ubiquitous Access -- Response Time and Availability -- Multi-Tenancy, Shared Data -- Cloud-Centric Applications -- Scalability -- Communities and Markets
  • Lock-In -- Security and Compliance -- PaaS: Assembly versus Fabrication -- Innovation and Democratization -- Deconstructing the Pure SaaS Model -- Summary -- Notes -- Availability -- Uptime versus Downtime -- Availability and Probability -- "And" versus "Or" -- Availability of Networked Resources -- Availability via Redundancy and Diversity -- On-Demand, Pay-Per-Use Redundancy -- Summary -- Notes -- Lazy, Hazy, Crazy -- Behavioral Economics -- Loss and Risk Aversion -- Flat-Rate Bias -- Framing and Context -- Need for Control and Autonomy -- Fear of Change -- Endowment Effect -- Need for Status -- Paralysis by Analysis of Choice -- Hyperbolic Discounts and Instant Gratification -- Zero-Price Effect -- Summary -- Notes -- Cloud Patterns -- Communications Patterns -- Hierarchies -- Markets -- Repository -- Perimeters and Checkpoints -- Summary -- Notes -- What's Next for Cloud? -- Pricing -- Ecosystems, Intermediaries, and the Intercloud -- Products versus Services -- Consolidation and Concentration -- City in the Clouds -- Spending More while Paying Less -- Enabling Vendor Strategies -- Standards, APIs, Certification, and Rating Agencies -- Commoditization or Innovation? -- Notes -- About the Author -- About the Web Site -- Index
Dimensions
24 cm
Extent
xxiv, 391 pages
Isbn
9781118286968
Isbn Type
(ebk.)
Lccn
2012012399
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)769991400
  • (OCoLC)ocn769991400
Label
Cloudonomics : the business value of cloud computing, Joe Weinman
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Preface -- Acknowledgements -- A Cloudy Forecast -- Clouds Everywhere -- Cashing In on the Cloud -- Beyond Business -- Clarifying the Cloud -- Further On -- Summary -- Notes -- Does the Cloud Matter? -- The Productivity Paradox -- Competitiveness Confrontation -- Summary -- Notes -- Cloud Strategy -- Insanity or Inevitability? -- Democratization of IT -- Industrialization of IT -- Strategy -- The Cloud: More than IT -- The Networked Organization -- Form Follows Function, IT Follows Form -- Aligning Cloud with Strategy -- Everyware, Anywhere -- Summary -- Notes -- Challenging Convention -- What Is the Cloud? -- Economies of Scale -- Competitive Advantage and Customer Value -- Cloud Ecosystem Dynamics -- IT Spend -- Issues with the Cloud -- Summary -- Notes -- What Is a Cloud? -- Defining the Cloud -- On-Demand Resources -- Utility Pricing -- Common Infrastructure -- Location-Independence -- Online Accessibility -- Difference from Traditional Purchase and Ownership -- Cloud Criteria and Implications -- Is the Cloud New or a New Buzzword -- Summary -- Notes -- Strategy and Value -- Access to Competencies -- Availability -- Capacity -- Comparative Advantage, Specialization of Labor, and Core versus Context
  • Unit Cost -- Delivered Cost -- Total Solution Cost -- Risk-Adjusted Expected Value -- Opportunity Cost/Cost Avoidance -- Agility -- Time Compression -- Margin Expansion -- Customer Experience and Loyalty -- User Experience -- Employee Satisfaction -- Revenue Growth -- Community and Sustainability -- Risk Reduction -- Competitive Vitality and Survival -- Summary -- Notes -- When -- and When Not -- to Use the Cloud -- Use Cases for the Cloud -- Inappropriate Cloud Use Cases -- Summary -- Notes -- Demand Dilemma -- A Diversity of Demands -- Examples of Variability -- Chase Demand or Shape It? -- Summary -- Notes -- Capacity Conundrum -- Service Quality Impacts -- Aligning Fixed Capacity with Variable Demand -- Splitting the Difference -- Better Safe Than Sorry -- Capacity Inertia -- Summary -- Notes -- Economies of Scale -- Is the Cloud Like Electricity? -- Distributed Power Generation -- Is The Cloud More Like Rental Cars? -- Capital Expenditures versus Operating Expenses -- Benchmark Data -- Cost Factors -- Benchmarking the Leaders -- Size Matters -- Summary -- Notes -- More Is Less -- Is the Cloud Less Expensive? -- Characterizing Relative Costs and Workload Variability -- When Clouds Cost Less or the Same
  • If Clouds Are More Expensive -- Beauty of Hybrids -- Cost of the Network -- Summary -- Notes -- Hybrids -- Users, Enterprise, and Cloud -- Different Hybrid Architectures -- Summary -- Notes -- Folly of Forecasting -- Even Stranger than Strange -- Demand for Products and Services -- System Dynamics -- Whips and Chains -- Exogenous Uncertainty -- Behavioral Cloudonomics of Forecasting -- A Bias for Certainty -- Summary -- Notes -- Money Value of Time -- Demand and Resource Functions -- Cost of Excess Capacity -- Cost of Insufficient Capacity -- Asymmetric Penalty Functions, Perfect Capacity, and On-Demand -- Flat Demand -- Uniformly Distributed Demand: Better Safe than Sorry -- Better Never Than Late -- MAD about Being Normal -- Triangular Distributions -- Linear Growth -- Exponential Growth -- Random Walks -- Variable Penalty Functions -- Summary -- Notes -- Peak Performance -- Relationships between Demands -- Lessons from Rolling Dice -- Coefficient of Variation and Other Statistics -- Statistical Effects in Aggregating Independent Demands -- The Significance of -- Issues with Perfectly Correlated Demand -- Community Clouds -- Simultaneous Peaks -- Peak of the Sum Is Never Greater than the Sum of the Peaks
  • Utilization Improvements -- Summary -- Notes -- Million-Dollar Microsecond -- On Time -- Speed on the Web and at Work -- Built for Speed -- Summary -- Notes -- Parallel Universe -- Limits to Speedup -- Amdahl versus Google -- Free Time -- Summary -- Notes -- Shortcuts to Success -- Rapid Transit -- Sending Letters -- Empirical Results -- Summary -- Notes -- Location, Location, Location -- Latency and Distance -- Circle Covering and Circle Packing -- Inverse Square Law -- Spherical Caps and the Tammes Problem -- Summary -- Notes -- Dispersion Dilemma -- Strategies for Response Time Reduction -- Consolidation versus Dispersion -- Tradeoffs Between Consolidation and Dispersion -- The Benefits of Consolidation -- The Benefits of Dispersion -- The Network Is the Computer -- Summary -- Notes -- Platform and Software Services -- Infrastructure as a Service Benefits -- Paying on Actuals versus Forecasts -- Installation -- Investment -- Updates -- Service Level Agreements -- Continuously Earned Trust -- Visibility and Transparency -- Big Data and Computing Power -- Ubiquitous Access -- Response Time and Availability -- Multi-Tenancy, Shared Data -- Cloud-Centric Applications -- Scalability -- Communities and Markets
  • Lock-In -- Security and Compliance -- PaaS: Assembly versus Fabrication -- Innovation and Democratization -- Deconstructing the Pure SaaS Model -- Summary -- Notes -- Availability -- Uptime versus Downtime -- Availability and Probability -- "And" versus "Or" -- Availability of Networked Resources -- Availability via Redundancy and Diversity -- On-Demand, Pay-Per-Use Redundancy -- Summary -- Notes -- Lazy, Hazy, Crazy -- Behavioral Economics -- Loss and Risk Aversion -- Flat-Rate Bias -- Framing and Context -- Need for Control and Autonomy -- Fear of Change -- Endowment Effect -- Need for Status -- Paralysis by Analysis of Choice -- Hyperbolic Discounts and Instant Gratification -- Zero-Price Effect -- Summary -- Notes -- Cloud Patterns -- Communications Patterns -- Hierarchies -- Markets -- Repository -- Perimeters and Checkpoints -- Summary -- Notes -- What's Next for Cloud? -- Pricing -- Ecosystems, Intermediaries, and the Intercloud -- Products versus Services -- Consolidation and Concentration -- City in the Clouds -- Spending More while Paying Less -- Enabling Vendor Strategies -- Standards, APIs, Certification, and Rating Agencies -- Commoditization or Innovation? -- Notes -- About the Author -- About the Web Site -- Index
Dimensions
24 cm
Extent
xxiv, 391 pages
Isbn
9781118286968
Isbn Type
(ebk.)
Lccn
2012012399
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)769991400
  • (OCoLC)ocn769991400

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