The Resource Commercial culture : the media system and the public interest, Leo Bogart

Commercial culture : the media system and the public interest, Leo Bogart

Label
Commercial culture : the media system and the public interest
Title
Commercial culture
Title remainder
the media system and the public interest
Statement of responsibility
Leo Bogart
Creator
Subject
Language
eng
Summary
  • American mass media are the world's most diverse, rich and free. But their dazzling resources, variety, and influence cannot be rated by the envy they arouse in other countries. Their failures are commonly excused on the grounds that they are creatures of the market, that they give people what they want. This book focusses not on the glories of the media, but on what is wrong with them and why, and how they may be made better
  • This powerful critique of American mass communications highlights four trends that together sound an urgent call for reform: the blurring of distinctions among traditional media and between individual and mass communication; the increasing concentration of media control in a disturbingly small number of powerful organizations; the shift from advertisers to consumers as the source of media revenues; and the growing confusion of information and entertainment, of the real and the imaginary. The future direction of the media, Bogart contends, should not be left to market forces alone. He shows how the public's appetite for media differs from other demands the market is left to satisfy because of how profoundly the media shape the public's character and values. In conclusion, Bogart asserts that a world of new communications technology requires a coherent national media policy, respectful of the American tradition of free expression and subject to vigorous public scrutiny and debate
  • Commercial Culture is the most comprehensive analysis of the media as they evolve in a technological age. It will be of great appeal to general readers interested in mass communications, as well as professionals and scholars studying American mass media
Cataloging source
DLC
http://library.link/vocab/creatorName
Bogart, Leo
Index
index present
LC call number
P96.E252
LC item number
U627 1995
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Mass media
  • Mass media and culture
  • Mass media policy
  • Médias
  • Médias
  • Mass media and culture
  • Mass media
  • Mass media policy
  • Massamedia
  • Economische aspecten
  • Commerciële televisie
  • Medien
  • Öffentliches Interesse
  • Massenmedien
  • United States
  • USA
Label
Commercial culture : the media system and the public interest, Leo Bogart
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 328-369) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
What are "the media"? -- The media system -- The presences of advertising -- Paying the piper, calling the tune -- Advertising by the numbers -- The pursuit of sensationalism -- The news as entertainment -- Believing in make-believe -- The manufacture of taste -- Managing commercial culture -- Media support and media structure -- Reform, restructure, or leave it be?
Dimensions
25 cm
Extent
384 pages
Isbn
9780195090987
Lccn
94006149
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (OCoLC)29912482
  • (OCoLC)ocm29912482
Label
Commercial culture : the media system and the public interest, Leo Bogart
Publication
Bibliography note
Includes bibliographical references (p. 328-369) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
What are "the media"? -- The media system -- The presences of advertising -- Paying the piper, calling the tune -- Advertising by the numbers -- The pursuit of sensationalism -- The news as entertainment -- Believing in make-believe -- The manufacture of taste -- Managing commercial culture -- Media support and media structure -- Reform, restructure, or leave it be?
Dimensions
25 cm
Extent
384 pages
Isbn
9780195090987
Lccn
94006149
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (OCoLC)29912482
  • (OCoLC)ocm29912482

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