The Resource Commitment-led marketing : the key to brand profits is in the customer's mind, Jan Hofmeyr and Butch Rice

Commitment-led marketing : the key to brand profits is in the customer's mind, Jan Hofmeyr and Butch Rice

Label
Commitment-led marketing : the key to brand profits is in the customer's mind
Title
Commitment-led marketing
Title remainder
the key to brand profits is in the customer's mind
Statement of responsibility
Jan Hofmeyr and Butch Rice
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Hofmeyr, J. H.
Illustrations
illustrations
Index
index present
LC call number
HF5415.32
LC item number
.H633 2000
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Rice, Butch
http://library.link/vocab/subjectName
  • Marketing
  • Consumer behavior
  • Customer loyalty
  • Brand choice
  • Brand loyalty
  • Brand choice
  • Brand loyalty
  • Consumer behavior
  • Customer loyalty
  • Marketing
  • Consumentengedrag
  • Relatiemarketing
  • Loyaliteit
  • Merken
Label
Commitment-led marketing : the key to brand profits is in the customer's mind, Jan Hofmeyr and Butch Rice
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1. The Key to Brand Profits -- What you can expect to find in this book -- 2. Getting Started -- A basic introduction to how commitment works -- 3. A General Theory of Commitment -- How to measure commitment with just a few questions -- 4. Answers to Some Old Questions -- Clearing up confusion about loyalty and brand equity -- 5. The Impact of Commitment of How People Behave in Markets -- Proven results from over 2800 studies worldwide -- 6. Why Advertisers Cannot Ignore Commitment -- What is already in the mind determines what gets seen -- 7. Fine-tuning your Customer Relationship Management -- Profiling your customers in terms of their commitment -- 8. Case Studies: Marketing Fast-moving Consumer Goods -- Beer, carbonated beverages, household cleaning products -- 9. Working with the African National Congress -- Applying a commitment-led approach to political marketing -- 10. Some Practical Tips -- Some dos and don'ts -- 11. The Road Ahead ... and what is holds for customers and marketers
Dimensions
24 cm
Extent
xiv, 306 pages
Isbn
9780702162152
Lccn
2001281572
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (OCoLC)44933106
  • (OCoLC)ocm44933106
Label
Commitment-led marketing : the key to brand profits is in the customer's mind, Jan Hofmeyr and Butch Rice
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1. The Key to Brand Profits -- What you can expect to find in this book -- 2. Getting Started -- A basic introduction to how commitment works -- 3. A General Theory of Commitment -- How to measure commitment with just a few questions -- 4. Answers to Some Old Questions -- Clearing up confusion about loyalty and brand equity -- 5. The Impact of Commitment of How People Behave in Markets -- Proven results from over 2800 studies worldwide -- 6. Why Advertisers Cannot Ignore Commitment -- What is already in the mind determines what gets seen -- 7. Fine-tuning your Customer Relationship Management -- Profiling your customers in terms of their commitment -- 8. Case Studies: Marketing Fast-moving Consumer Goods -- Beer, carbonated beverages, household cleaning products -- 9. Working with the African National Congress -- Applying a commitment-led approach to political marketing -- 10. Some Practical Tips -- Some dos and don'ts -- 11. The Road Ahead ... and what is holds for customers and marketers
Dimensions
24 cm
Extent
xiv, 306 pages
Isbn
9780702162152
Lccn
2001281572
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (OCoLC)44933106
  • (OCoLC)ocm44933106

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