The Resource Communicating for change : connecting the workplace with the marketplace, Roger D'Aprix

Communicating for change : connecting the workplace with the marketplace, Roger D'Aprix

Label
Communicating for change : connecting the workplace with the marketplace
Title
Communicating for change
Title remainder
connecting the workplace with the marketplace
Statement of responsibility
Roger D'Aprix
Creator
Subject
Language
eng
Summary
  • Today's environment demands that organizations constantly change in order to survive. Yet despite these high stakes, many major change efforts still fail. Too often, communication failures undermine leadership attempts at change, leaving employees without the crucial knowledge to understand what is happening and why - ultimately causing them to lose faith in both their leaders and the system itself
  • In Communicating for Change, Roger D'Aprix calls on his vast experience on the front lines of organizational communication to show why and where these avoidable breakdowns occur. He argues executives, corporate communicators, human resource managers, and other change agents to re-create communication as a management system by developing the four key elements of strategy, accountability, rewards, and training. He also invites them to join together in using communication strategically by connecting an organization's vision, mission, and business goals to the forces and opportunities in the marketplace - the driving force behind all change. Developed with the author's findings from hundreds of executive interviews and employee focus groups, D'Aprix's market-based strategic communication model demonstrates how to integrate and align communication at all levels - especially in today's flatter, horizontal organizations - to help employees understand and commit to workplace change
Member of
Cataloging source
DLC
http://library.link/vocab/creatorName
D'Aprix, Roger M
Illustrations
illustrations
Index
index present
LC call number
HD30.3
LC item number
.D358 1996
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Communication in organizations
  • Organizational change
  • Communication in management
  • Success in business
  • Communication dans les organisations
  • Changement organisationnel
  • Communication en gestion
  • Succès dans les affaires
  • Communication in management
  • Communication in organizations
  • Organizational change
  • Success in business
Label
Communicating for change : connecting the workplace with the marketplace, Roger D'Aprix
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 153) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1. Turning All Eyes Outward: The Customer as the Cause of Change -- 2. Enabling People to Connect with Change -- 3. The Pitfalls of Reactive Communication -- 4. Market-Based Strategic Communication -- 5. Aligning Individual Effort with Organizational Goals -- 6. Telling and Retelling: The Leader's Communication Role -- 7. Challenges to Effective Strategic Communication -- 8. The Importance of Trust
Dimensions
24 cm.
Edition
1st ed.
Extent
xviii, 158 pages
Isbn
9780787901998
Lccn
95025894
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (OCoLC)33335767
  • (OCoLC)ocm33335767
Label
Communicating for change : connecting the workplace with the marketplace, Roger D'Aprix
Publication
Bibliography note
Includes bibliographical references (p. 153) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1. Turning All Eyes Outward: The Customer as the Cause of Change -- 2. Enabling People to Connect with Change -- 3. The Pitfalls of Reactive Communication -- 4. Market-Based Strategic Communication -- 5. Aligning Individual Effort with Organizational Goals -- 6. Telling and Retelling: The Leader's Communication Role -- 7. Challenges to Effective Strategic Communication -- 8. The Importance of Trust
Dimensions
24 cm.
Edition
1st ed.
Extent
xviii, 158 pages
Isbn
9780787901998
Lccn
95025894
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (OCoLC)33335767
  • (OCoLC)ocm33335767

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