The Resource Communication theories : origins, methods, and uses in the mass media, Werner Severin, James Tankard, Jr

Communication theories : origins, methods, and uses in the mass media, Werner Severin, James Tankard, Jr

Label
Communication theories : origins, methods, and uses in the mass media
Title
Communication theories
Title remainder
origins, methods, and uses in the mass media
Statement of responsibility
Werner Severin, James Tankard, Jr
Creator
Contributor
Subject
Language
eng
Action
committed to retain for EAST
Cataloging source
DLC
http://library.link/vocab/creatorName
Severin, Werner J.
Index
index present
LC call number
P90
LC item number
.S4414 2001
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Tankard, James W
http://library.link/vocab/subjectName
  • Mass media
  • Communication
  • Médias
  • Communication
  • Communication
  • Mass media
  • Massacommunicatie
  • Theorieën
  • Massenkommunikation
Label
Communication theories : origins, methods, and uses in the mass media, Werner Severin, James Tankard, Jr
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. Introduction to mass communication theory -- 2. Scientific method -- 3. Models in mass communication research -- 4. The role of perception in communication -- 5. Problems in encoding -- 6. Analysis of propaganda: first theories of decoding and effects -- 7. Cognitive consistency and mass communication -- 8. Theories of persuasion -- 9. Groups and communication -- 10. Mass media and interpersonal communication -- 11. Agenda setting -- 12. The knowledge-gap hypothesis -- 13. Effects of mass communication -- 14. Uses of the mass media -- 15. Mass media in modern society -- 16. Media chains and conglomerates -- 17. Theories of cyber communication -- 18. The overall picture
Dimensions
24 cm
Edition
5th ed.
Extent
xv, 411 pages
Isbn
9780801333354
Lccn
00021454
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (OCoLC)43397110
  • (OCoLC)ocm43397110
Label
Communication theories : origins, methods, and uses in the mass media, Werner Severin, James Tankard, Jr
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. Introduction to mass communication theory -- 2. Scientific method -- 3. Models in mass communication research -- 4. The role of perception in communication -- 5. Problems in encoding -- 6. Analysis of propaganda: first theories of decoding and effects -- 7. Cognitive consistency and mass communication -- 8. Theories of persuasion -- 9. Groups and communication -- 10. Mass media and interpersonal communication -- 11. Agenda setting -- 12. The knowledge-gap hypothesis -- 13. Effects of mass communication -- 14. Uses of the mass media -- 15. Mass media in modern society -- 16. Media chains and conglomerates -- 17. Theories of cyber communication -- 18. The overall picture
Dimensions
24 cm
Edition
5th ed.
Extent
xv, 411 pages
Isbn
9780801333354
Lccn
00021454
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (OCoLC)43397110
  • (OCoLC)ocm43397110

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