The Resource Communicators' guide to marketing, International Association of Business Communicators ; edited by Clara Degen

Communicators' guide to marketing, International Association of Business Communicators ; edited by Clara Degen

Label
Communicators' guide to marketing
Title
Communicators' guide to marketing
Statement of responsibility
International Association of Business Communicators ; edited by Clara Degen
Contributor
Subject
Language
eng
Member of
Action
committed to retain for EAST
Cataloging source
DLC
Illustrations
illustrations
Index
index present
LC call number
HF5415.123
LC item number
.C66 1987
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Degen, Clara
  • International Association of Business Communicators
Series statement
Longman series in public communication.
http://library.link/vocab/subjectName
  • Communication in marketing
  • Marketing
  • Communication en marketing
  • Marketing
  • Communication in marketing
  • Marketing
Label
Communicators' guide to marketing, International Association of Business Communicators ; edited by Clara Degen
Instantiates
Publication
Bibliography note
Includes bibliographies and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
An introduction to marketing / Roger Haywood -- Research / David E. Clavier and Donald K. Wright -- Putting research to work / Charlotte M. Vogel -- Understanding and applying accountability measures / Myra L. Kruger -- How to create persuasive marketing tools / Karen C. Wilson -- Healthcare marketing / James E. McHaney -- Marketing a new product or service / Wilma Mathews -- Marketing in not-for-profit organizations / Sunshine Janda Overkamp -- Internal marketing / Michael P. Quane -- Charting audience trends / Roberta Resnick -- Selecting the right media for the audience / James Colin Charles Pritchitt -- Promotions and special events / Carole M. Howard
Dimensions
24 cm.
Extent
xii, 226 pages
Isbn
9780582286450
Lccn
86027787
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)14586669
  • (OCoLC)ocm14586669
Label
Communicators' guide to marketing, International Association of Business Communicators ; edited by Clara Degen
Publication
Bibliography note
Includes bibliographies and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
An introduction to marketing / Roger Haywood -- Research / David E. Clavier and Donald K. Wright -- Putting research to work / Charlotte M. Vogel -- Understanding and applying accountability measures / Myra L. Kruger -- How to create persuasive marketing tools / Karen C. Wilson -- Healthcare marketing / James E. McHaney -- Marketing a new product or service / Wilma Mathews -- Marketing in not-for-profit organizations / Sunshine Janda Overkamp -- Internal marketing / Michael P. Quane -- Charting audience trends / Roberta Resnick -- Selecting the right media for the audience / James Colin Charles Pritchitt -- Promotions and special events / Carole M. Howard
Dimensions
24 cm.
Extent
xii, 226 pages
Isbn
9780582286450
Lccn
86027787
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)14586669
  • (OCoLC)ocm14586669

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