The Resource Competitive strategy for media firms : strategic and brand management in changing media markets, Sylvia M. Chan-Olmsted, (electronic resource)

Competitive strategy for media firms : strategic and brand management in changing media markets, Sylvia M. Chan-Olmsted, (electronic resource)

Label
Competitive strategy for media firms : strategic and brand management in changing media markets
Title
Competitive strategy for media firms
Title remainder
strategic and brand management in changing media markets
Statement of responsibility
Sylvia M. Chan-Olmsted
Creator
Contributor
Provider
Subject
Language
eng
Member of
Cataloging source
MiAaPQ
http://library.link/vocab/creatorName
Chan-Olmsted, Sylvia M
Illustrations
illustrations
Index
index present
LC call number
HE8689.4
LC item number
.C43 2005
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
ProQuest Ebook Central
Series statement
LEA's communication series
http://library.link/vocab/subjectName
  • Broadcasting
  • Brand name products
  • Branding (Marketing)
Label
Competitive strategy for media firms : strategic and brand management in changing media markets, Sylvia M. Chan-Olmsted, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references and indexes
Color
multicolored
Dimensions
unknown
Extent
xiv, 242 p.
Form of item
  • online
  • electronic
Other physical details
ill.
Specific material designation
remote
System control number
  • (MiAaPQ)EBC274550
  • (Au-PeEL)EBL274550
  • (CaPaEBR)ebr10149969
  • (CaONFJC)MIL237580
  • (OCoLC)742296571
  • (MiAaPQ)EBC274550
Label
Competitive strategy for media firms : strategic and brand management in changing media markets, Sylvia M. Chan-Olmsted, (electronic resource)
Publication
Bibliography note
Includes bibliographical references and indexes
Color
multicolored
Dimensions
unknown
Extent
xiv, 242 p.
Form of item
  • online
  • electronic
Other physical details
ill.
Specific material designation
remote
System control number
  • (MiAaPQ)EBC274550
  • (Au-PeEL)EBL274550
  • (CaPaEBR)ebr10149969
  • (CaONFJC)MIL237580
  • (OCoLC)742296571
  • (MiAaPQ)EBC274550

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