The Resource Consumer behavior knowledge for effective sports and event marketing, edited by Lynn R. Kahle, Angeline G. Close, (electronic resource)

Consumer behavior knowledge for effective sports and event marketing, edited by Lynn R. Kahle, Angeline G. Close, (electronic resource)

Label
Consumer behavior knowledge for effective sports and event marketing
Title
Consumer behavior knowledge for effective sports and event marketing
Statement of responsibility
edited by Lynn R. Kahle, Angeline G. Close
Contributor
Subject
Language
eng
Cataloging source
MiAaPQ
Illustrations
illustrations
Index
index present
LC call number
HF5415.32
LC item number
.C65866 2011
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Kahle, Lynn R
  • Close, Angeline
http://library.link/vocab/subjectName
  • Consumer behavior
  • Sports
  • Special events
  • Communication in marketing
Label
Consumer behavior knowledge for effective sports and event marketing, edited by Lynn R. Kahle, Angeline G. Close, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references and indexes
Color
multicolored
Contents
section 1. Influencing behaviors in society and sports -- section 2. Building relationships with consumers through sports -- section 3. Providing service to consumers through sports and event sponsorship
Dimensions
unknown
Extent
xxxiv, 314 p.
Form of item
  • online
  • electronic
Other physical details
ill.
Reproduction note
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Specific material designation
remote
System control number
  • (MiAaPQ)EBC668330
  • (Au-PeEL)EBL668330
  • (CaPaEBR)ebr10452479
  • (CaONFJC)MIL303739
  • (OCoLC)705929251
Label
Consumer behavior knowledge for effective sports and event marketing, edited by Lynn R. Kahle, Angeline G. Close, (electronic resource)
Publication
Bibliography note
Includes bibliographical references and indexes
Color
multicolored
Contents
section 1. Influencing behaviors in society and sports -- section 2. Building relationships with consumers through sports -- section 3. Providing service to consumers through sports and event sponsorship
Dimensions
unknown
Extent
xxxiv, 314 p.
Form of item
  • online
  • electronic
Other physical details
ill.
Reproduction note
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Specific material designation
remote
System control number
  • (MiAaPQ)EBC668330
  • (Au-PeEL)EBL668330
  • (CaPaEBR)ebr10452479
  • (CaONFJC)MIL303739
  • (OCoLC)705929251

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