The Resource Consumer brand relationships : meaning, measuring, managing, edited by Marc Fetscherin and Tobias Heilmann

Consumer brand relationships : meaning, measuring, managing, edited by Marc Fetscherin and Tobias Heilmann

Label
Consumer brand relationships : meaning, measuring, managing
Title
Consumer brand relationships
Title remainder
meaning, measuring, managing
Statement of responsibility
edited by Marc Fetscherin and Tobias Heilmann
Contributor
Editor
Subject
Language
eng
Summary
Provides academics, researchers, and students, as well as marketing and branding managers, a set of insights into why, how, and what companies should do to build, measure, and manage brand relationships
Cataloging source
BTCTA
Illustrations
illustrations
Index
index present
LC call number
HF5415.32
LC item number
C659 2015
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Fetscherin, Marc
  • Heilmann, Tobias
http://library.link/vocab/subjectName
  • Customer relations
  • Branding (Marketing)
  • Relationship marketing
Label
Consumer brand relationships : meaning, measuring, managing, edited by Marc Fetscherin and Tobias Heilmann
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and indices
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type code
  • txt
  • sti
Content type MARC source
  • rdacontent
  • rdacontent
Dimensions
23 cm
Extent
273 pages
Isbn
9781137427106
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
Stock number
99963451743
System control number
  • (OCoLC)895728270
  • (OCoLC)ocn895728270
Label
Consumer brand relationships : meaning, measuring, managing, edited by Marc Fetscherin and Tobias Heilmann
Publication
Copyright
Bibliography note
Includes bibliographical references and indices
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type code
  • txt
  • sti
Content type MARC source
  • rdacontent
  • rdacontent
Dimensions
23 cm
Extent
273 pages
Isbn
9781137427106
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
Stock number
99963451743
System control number
  • (OCoLC)895728270
  • (OCoLC)ocn895728270

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