The Resource Consumer demographics and behaviour : markets are people, Jo M. Martins, Farhat Yusuf, David A. Swanson, (electronic resource)

Consumer demographics and behaviour : markets are people, Jo M. Martins, Farhat Yusuf, David A. Swanson, (electronic resource)

Label
Consumer demographics and behaviour : markets are people
Title
Consumer demographics and behaviour
Title remainder
markets are people
Statement of responsibility
Jo M. Martins, Farhat Yusuf, David A. Swanson
Creator
Contributor
Provider
Subject
Genre
Language
eng
Summary
This is the book that market strategists have been waiting for to position themselves in global markets and take advantage of the opportunities that demographic bonuses and deficits offer to them and their products. It is also a book for teachers and students of consumer behaviour to grasp the importance of the life cycle as a framework that shapes the demand for goods and services determined by changes in social, economic and physical functioning. It gives insights into gendered consumer behaviour and cohort effects. It presents a range of views on consumer behaviour and how demographic perspectives enhance these perspectives. The book offers conceptual and analytical tools that can be used in the assessment of population characteristics as determinants of market size, composition and potential for a variety of products. It offers organising frameworks as well as empirical evidence of consumer behaviour in clusters of markets, with different rates of population growth and age distribution that affect consumers’ priorities and demand for basic and progressive commodities. The book shows commonalities as well as differences in consumer behaviour arising from different cultures and social customs. It uses analytical tools that are explained and accessible to readers with a range of competences. It is a book that can give a better understanding of consumer behaviour and market opportunities to the practitioner. It can also be used for the instruction of students in demography, consumer behaviour and marketing
Member of
Cataloging source
GW5XE
http://library.link/vocab/creatorDate
1936-
http://library.link/vocab/creatorName
Martins, Jo. M.
Image bit depth
0
LC call number
HF5415.32
LC item number
.M37 2012eb
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorDate
1946-
http://library.link/vocab/relatedWorkOrContributorName
  • SpringerLink
  • Yusuf, Farhat
  • Swanson, David A.
Series statement
The Springer Series on Demographic Methods and Population Analysis,
Series volume
30
http://library.link/vocab/subjectName
  • Consumer behavior
  • Consumer profiling
  • Sciences sociales
  • Sciences humaines
  • Consumer behavior
  • Consumer profiling
Label
Consumer demographics and behaviour : markets are people, Jo M. Martins, Farhat Yusuf, David A. Swanson, (electronic resource)
Instantiates
Publication
Antecedent source
mixed
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Section I - Basic Issues: Market Size and Composition: 1: The Making of Markets,- 2: Perspectives on Consumer Behaviour -- 3: Towards Consumer Demographic Perspectives -- Section II - Demographic Change, Markets and Consumption: 4: Population Growth in Global Markets -- 5: Growth of Global Markets -- 6: Life Cycle: Consumption, Consumer Income and Savings -- Section III - Consumption, Income, Age, Cohort and Gender -- 7: Consumer Allocation Patterns -- 8: Market Segmentation and Income Distribution -- 9: Age, Preferences and Market Segmentation -- 10: Gendered Preferences and One-Person Households -- 11: Age and Product Substitution and Cohort Preferences -- 12: Demographic Perspectives on Consumer Behaviour and Implications for the Future
Dimensions
unknown
Extent
1 online resource (xxi, 213 pages).
File format
multiple file formats
Form of item
  • online
  • electronic
Isbn
9789400718555
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
c
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
  • (OCoLC)760888545
  • (OCoLC)ocn760888545
Label
Consumer demographics and behaviour : markets are people, Jo M. Martins, Farhat Yusuf, David A. Swanson, (electronic resource)
Publication
Antecedent source
mixed
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Section I - Basic Issues: Market Size and Composition: 1: The Making of Markets,- 2: Perspectives on Consumer Behaviour -- 3: Towards Consumer Demographic Perspectives -- Section II - Demographic Change, Markets and Consumption: 4: Population Growth in Global Markets -- 5: Growth of Global Markets -- 6: Life Cycle: Consumption, Consumer Income and Savings -- Section III - Consumption, Income, Age, Cohort and Gender -- 7: Consumer Allocation Patterns -- 8: Market Segmentation and Income Distribution -- 9: Age, Preferences and Market Segmentation -- 10: Gendered Preferences and One-Person Households -- 11: Age and Product Substitution and Cohort Preferences -- 12: Demographic Perspectives on Consumer Behaviour and Implications for the Future
Dimensions
unknown
Extent
1 online resource (xxi, 213 pages).
File format
multiple file formats
Form of item
  • online
  • electronic
Isbn
9789400718555
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
c
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
  • (OCoLC)760888545
  • (OCoLC)ocn760888545

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