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The Resource Contagious : why things catch on, Jonah Berger
Contagious : why things catch on, Jonah Berger
Resource Information
The item Contagious : why things catch on, Jonah Berger represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Boston University Libraries.This item is available to borrow from all library branches.
Resource Information
The item Contagious : why things catch on, Jonah Berger represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Boston University Libraries.
This item is available to borrow from all library branches.
- Summary
-
- Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious
- What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Contagious combines research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you've wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread--for designing messages, advertisements, and information that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on
- Language
- eng
- Edition
- 1st Simon & Schuster hardcover edition.
- Extent
- 1 online resource (viii, 244 pages)
- Contents
-
- Why things catch on
- Social currency
- Triggers
- Emotion
- Public
- Practical value
- Stories
- Isbn
- 9781451686593
- Label
- Contagious : why things catch on
- Title
- Contagious
- Title remainder
- why things catch on
- Statement of responsibility
- Jonah Berger
- Title variation
- Why things catch on
- Language
- eng
- Summary
-
- Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious
- What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Contagious combines research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you've wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread--for designing messages, advertisements, and information that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on
- Cataloging source
- NhCcYBP
- http://library.link/vocab/creatorName
- Berger, Jonah
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HF5415.153
- LC item number
- .B463 2013
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- NLM call number
- HF 5415.153 B463 2013
- http://library.link/vocab/relatedWorkOrContributorName
- ProQuest (Firm)
- http://library.link/vocab/subjectName
-
- New products
- Consumer behavior
- Popularity
- Consumer Behavior
- Choice Behavior
- Label
- Contagious : why things catch on, Jonah Berger
- Bibliography note
- Includes bibliographical references (pages 215-233) and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Why things catch on -- Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories
- Dimensions
- unknown
- Edition
- 1st Simon & Schuster hardcover edition.
- Extent
- 1 online resource (viii, 244 pages)
- Form of item
- online
- Isbn
- 9781451686593
- Isbn Type
- (electronic bk.)
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other control number
- 99954265721
- Other physical details
- illustrations.
- Reproduction note
- Electronic reproduction.
- Specific material designation
- remote
- Stock number
- 99980366667
- System control number
- (NhCcYBP)15182135
- Label
- Contagious : why things catch on, Jonah Berger
- Bibliography note
- Includes bibliographical references (pages 215-233) and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Why things catch on -- Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories
- Dimensions
- unknown
- Edition
- 1st Simon & Schuster hardcover edition.
- Extent
- 1 online resource (viii, 244 pages)
- Form of item
- online
- Isbn
- 9781451686593
- Isbn Type
- (electronic bk.)
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other control number
- 99954265721
- Other physical details
- illustrations.
- Reproduction note
- Electronic reproduction.
- Specific material designation
- remote
- Stock number
- 99980366667
- System control number
- (NhCcYBP)15182135
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.bu.edu/portal/Contagious--why-things-catch-on-Jonah/6Bd6G75SrhE/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.bu.edu/portal/Contagious--why-things-catch-on-Jonah/6Bd6G75SrhE/">Contagious : why things catch on, Jonah Berger</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.bu.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.bu.edu/">Boston University Libraries</a></span></span></span></span></div>
