Coverart for item
The Resource Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century, edited by John M. T. Balmer, Laura Illia and Almudena González del Valle Brena, (electronic resource)

Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century, edited by John M. T. Balmer, Laura Illia and Almudena González del Valle Brena, (electronic resource)

Label
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
Title
Contemporary perspectives on corporate marketing
Title remainder
contemplating corporate branding, marketing and communications in the twenty-first century
Statement of responsibility
edited by John M. T. Balmer, Laura Illia and Almudena González del Valle Brena
Contributor
Provider
Subject
Genre
Language
eng
Member of
Cataloging source
E7B
Index
index present
LC call number
HD59.2
LC item number
.C65 2013eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • ebrary
  • Balmer, John M. T
  • González del Valle Brena, Almudena
  • Illia, Laura
Series statement
Routledge interpretive marketing research
http://library.link/vocab/subjectName
  • Corporate image
  • Corporate culture
  • Communication in organizations
  • Branding (Marketing)
  • Corporations
  • Branding (Marketing)
  • Communication in organizations
  • Corporate culture
  • Corporate image
  • Corporations
Label
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century, edited by John M. T. Balmer, Laura Illia and Almudena González del Valle Brena, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
Machine generated contents note: 1.Organisational marketing: its nature and strategic significance / John M. T. Balmer -- 2.Corporate communication and the corporate persona / Stephen A. Greyser -- 3.Managing the brand from within / Almudena Gonzalez Del Valle Brena -- pt. 1 Managing corporate brands: integrating them with multiple and national identities -- 4.Confucius meets Mao: the changing Chinese national identity and implications for nation branding / Ying Fan -- 5.Corporate brand integration in mergers and acquisitions / Tim Oliver Brexendorf -- pt. 2 An employee perspective to brand and identity management -- 6.Relationships and quality management: the Pastificio Rana case study / Stefania Romenti -- 7.Corporate branding: an employee perspective / Belen Rodriguez Canovas -- pt. 3 Brand, CSR and reputation -- 8.Successfully establishing a green image for an established detergent brand: the `Small and Mighty' case / Gabriela Sinai -- 9.Haven't we met before? An investigation into the influence of familiarity on the cognitive process underlying reputation formation / Francesco Lurati
Dimensions
unknown
Extent
1 online resource (xix, 156 p.).
Form of item
online
Isbn
9780203072707
Isbn Type
(ebook)
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
  • (OCoLC)857067531
  • (OCoLC)ocn857067531
Label
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century, edited by John M. T. Balmer, Laura Illia and Almudena González del Valle Brena, (electronic resource)
Publication
Bibliography note
Includes bibliographical references and index
Contents
Machine generated contents note: 1.Organisational marketing: its nature and strategic significance / John M. T. Balmer -- 2.Corporate communication and the corporate persona / Stephen A. Greyser -- 3.Managing the brand from within / Almudena Gonzalez Del Valle Brena -- pt. 1 Managing corporate brands: integrating them with multiple and national identities -- 4.Confucius meets Mao: the changing Chinese national identity and implications for nation branding / Ying Fan -- 5.Corporate brand integration in mergers and acquisitions / Tim Oliver Brexendorf -- pt. 2 An employee perspective to brand and identity management -- 6.Relationships and quality management: the Pastificio Rana case study / Stefania Romenti -- 7.Corporate branding: an employee perspective / Belen Rodriguez Canovas -- pt. 3 Brand, CSR and reputation -- 8.Successfully establishing a green image for an established detergent brand: the `Small and Mighty' case / Gabriela Sinai -- 9.Haven't we met before? An investigation into the influence of familiarity on the cognitive process underlying reputation formation / Francesco Lurati
Dimensions
unknown
Extent
1 online resource (xix, 156 p.).
Form of item
online
Isbn
9780203072707
Isbn Type
(ebook)
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
  • (OCoLC)857067531
  • (OCoLC)ocn857067531

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