The Resource Content to commerce : engaging consumers across paid, owned, and earned channels, Avi Savar, (electronic resource)

Content to commerce : engaging consumers across paid, owned, and earned channels, Avi Savar, (electronic resource)

Label
Content to commerce : engaging consumers across paid, owned, and earned channels
Title
Content to commerce
Title remainder
engaging consumers across paid, owned, and earned channels
Statement of responsibility
Avi Savar
Creator
Contributor
Provider
Subject
Language
eng
Cataloging source
MiAaPQ
http://library.link/vocab/creatorDate
1973-
http://library.link/vocab/creatorName
Savar, Avi
Illustrations
  • illustrations
  • charts
Index
index present
LC call number
HF5414
LC item number
.S378 2013
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
ProQuest Ebook Central
http://library.link/vocab/subjectName
  • Social marketing
  • Internet marketing
Label
Content to commerce : engaging consumers across paid, owned, and earned channels, Avi Savar, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
About this book -- Cast of characters -- Foreword -- Preface -- Acknowledgments -- Introduction -- Notes -- Brand as network -- Beyond publishing -- Social media is an octopus -- Social is a complex system -- The brand network -- Epilogue -- The question
Dimensions
unknown
Extent
xlvi, 242 p.
Form of item
  • online
  • electronic
Other physical details
ill. (some col.)
Specific material designation
remote
System control number
  • (MiAaPQ)EBC1187164
  • (Au-PeEL)EBL1187164
  • (CaPaEBR)ebr10700375
  • (OCoLC)849723678
Label
Content to commerce : engaging consumers across paid, owned, and earned channels, Avi Savar, (electronic resource)
Publication
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
About this book -- Cast of characters -- Foreword -- Preface -- Acknowledgments -- Introduction -- Notes -- Brand as network -- Beyond publishing -- Social media is an octopus -- Social is a complex system -- The brand network -- Epilogue -- The question
Dimensions
unknown
Extent
xlvi, 242 p.
Form of item
  • online
  • electronic
Other physical details
ill. (some col.)
Specific material designation
remote
System control number
  • (MiAaPQ)EBC1187164
  • (Au-PeEL)EBL1187164
  • (CaPaEBR)ebr10700375
  • (OCoLC)849723678

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