Coverart for item
The Resource Controversy advertising : how advertisers present points of view in public affairs : a worldwide study sponsored by International Advertising Association sustaining and organizational members

Controversy advertising : how advertisers present points of view in public affairs : a worldwide study sponsored by International Advertising Association sustaining and organizational members

Label
Controversy advertising : how advertisers present points of view in public affairs : a worldwide study sponsored by International Advertising Association sustaining and organizational members
Title
Controversy advertising
Title remainder
how advertisers present points of view in public affairs : a worldwide study sponsored by International Advertising Association sustaining and organizational members
Creator
Contributor
Subject
Language
eng
Member of
Cataloging source
DLC
Illustrations
illustrations
Index
no index present
LC call number
HF5828
LC item number
.I57 1977
Literary form
non fiction
http://bibfra.me/vocab/lite/organizationName
International Advertising Association (1950- )
http://library.link/vocab/relatedWorkOrContributorName
Stridsberg, Albert B
http://library.link/vocab/subjectName
  • Advertising
  • Advertising
  • Advertising, Public service
  • Publicité
  • Publicité
  • Publicité d'intérêt public
  • Publicité à controverse
  • Advertising
  • Advertising
  • Advertising, Public service
Label
Controversy advertising : how advertisers present points of view in public affairs : a worldwide study sponsored by International Advertising Association sustaining and organizational members
Instantiates
Publication
Note
"The analytical text and case examples were prepared by Albert Stridsberg."
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
24 cm.
Extent
188 pages
Isbn
9780803812147
Lccn
76056361
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (OCoLC)02646127
  • (OCoLC)ocm02646127
Label
Controversy advertising : how advertisers present points of view in public affairs : a worldwide study sponsored by International Advertising Association sustaining and organizational members
Publication
Note
"The analytical text and case examples were prepared by Albert Stridsberg."
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
24 cm.
Extent
188 pages
Isbn
9780803812147
Lccn
76056361
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (OCoLC)02646127
  • (OCoLC)ocm02646127

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