The Resource Convergence marketing : strategies for reaching the new hybrid consumer, Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther

Convergence marketing : strategies for reaching the new hybrid consumer, Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther

Label
Convergence marketing : strategies for reaching the new hybrid consumer
Title
Convergence marketing
Title remainder
strategies for reaching the new hybrid consumer
Statement of responsibility
Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther
Creator
Contributor
Subject
Language
eng
Action
committed to retain for EAST
Cataloging source
EXW
http://library.link/vocab/creatorName
Wind, Yoram
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.W557 2002b
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1960-
http://library.link/vocab/relatedWorkOrContributorName
  • Mahajan, Vijay
  • Gunther, Robert E.
http://library.link/vocab/subjectName
  • Internet marketing
  • Marketing
  • Consumer behavior
  • Communication in marketing
  • Marketing sur Internet
  • Marketing
  • Consommateurs
  • Communication en marketing
  • Communication in marketing
  • Consumer behavior
  • Internet marketing
  • Marketing
  • Marketing
  • Marketing
Label
Convergence marketing : strategies for reaching the new hybrid consumer, Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Converging on Choice
  • Mastering Convergence Marketing
  • Transforming Marketing
  • Convergence Marketing Strategies
  • Transforming the Organization
  • Designing the Convergent Organization
  • C-Change
  • Understanding the Centaur
  • The Centaur Awakens
  • The Reality of the Centaur
  • Navigating the Five Cs of Convergence
  • Converging of Customerization
  • Converging on Communities
  • Converging on Channels
  • Converging on Competitive Value
Dimensions
24 cm
Extent
xxviii, 336 pages
Isbn
9780130650757
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)48935568
  • (OCoLC)ocm48935568
Label
Convergence marketing : strategies for reaching the new hybrid consumer, Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Converging on Choice
  • Mastering Convergence Marketing
  • Transforming Marketing
  • Convergence Marketing Strategies
  • Transforming the Organization
  • Designing the Convergent Organization
  • C-Change
  • Understanding the Centaur
  • The Centaur Awakens
  • The Reality of the Centaur
  • Navigating the Five Cs of Convergence
  • Converging of Customerization
  • Converging on Communities
  • Converging on Channels
  • Converging on Competitive Value
Dimensions
24 cm
Extent
xxviii, 336 pages
Isbn
9780130650757
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)48935568
  • (OCoLC)ocm48935568

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