The Resource Corporate brand personality : re-focus your organization's culture to build trust, respect and authenticity, Lesley Everett

Corporate brand personality : re-focus your organization's culture to build trust, respect and authenticity, Lesley Everett

Label
Corporate brand personality : re-focus your organization's culture to build trust, respect and authenticity
Title
Corporate brand personality
Title remainder
re-focus your organization's culture to build trust, respect and authenticity
Statement of responsibility
Lesley Everett
Creator
Contributor
Author
Subject
Language
eng
Summary
  • "Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to compete in a business world that demands trust, respect, and strong values. Moving beyond simply how products are marketed and perceived, it explains how to lead and engage people at every level within the organization to ensure consistent engagement with brand values. Including practical models to show how corporate culture and values can be managed and improved, author Lesley Everett provides real examples and case studies from sectors including hospitality, engineering, retail, and finance that show how employees' behaviors can deeply affect brand reputation through all areas of the organization. Incorporating a complete strategy from start to finish, this book will help managers and HR directors build visible leadership, project an authentic brand image, and reinforce the company's values"--
  • "Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to compete in a business world that demands trust, respect and strong values. Moving beyond simply how products are marketed and perceived, it shows the reader how to lead and engage people at every level within the organization to ensure consistent engagement with brand values. Including practical models to show how corporate culture and values can be managed and improved, Corporate Brand Personality also provides real examples and case studies from the Marriott Hotel Group and Water Wellbeing Group among others that show how people's behaviours can deeply affect brand reputation through all areas of the business. Incorporating a complete strategy from start to finish, this book will help the reader build visible leadership, project an authentic brand image and reinforce their company's values"--
Assigning source
  • Provided by publisher
  • Provided by publisher
Cataloging source
NhCcYBP
http://library.link/vocab/creatorName
Everett, Lesley
Index
index present
LC call number
HF5415.1255
LC item number
.E93 2016
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Ebooks Corporation
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Social responsibility of business
  • Corporate culture
  • Consumer behavior
Label
Corporate brand personality : re-focus your organization's culture to build trust, respect and authenticity, Lesley Everett
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9780749471385
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Quality assurance targets
not applicable
Reformatting quality
unknown
Reproduction note
Electronic reproduction.
Sound
unknown sound
Specific material designation
remote
Stock number
99966281804
System control number
(NhCcYBP)12823020
Label
Corporate brand personality : re-focus your organization's culture to build trust, respect and authenticity, Lesley Everett
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9780749471385
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Quality assurance targets
not applicable
Reformatting quality
unknown
Reproduction note
Electronic reproduction.
Sound
unknown sound
Specific material designation
remote
Stock number
99966281804
System control number
(NhCcYBP)12823020

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