Coverart for item
The Resource Corporate branding in Facebook fan pages : ideas for improving your brand value, Eliane Pereira Zamith Brito, Maria Carolina Zanette, Carla Caires Abdalla, Mateus Ferreira, Ricardo Limongi, and Benjamin Rosenthal

Corporate branding in Facebook fan pages : ideas for improving your brand value, Eliane Pereira Zamith Brito, Maria Carolina Zanette, Carla Caires Abdalla, Mateus Ferreira, Ricardo Limongi, and Benjamin Rosenthal

Label
Corporate branding in Facebook fan pages : ideas for improving your brand value
Title
Corporate branding in Facebook fan pages
Title remainder
ideas for improving your brand value
Statement of responsibility
Eliane Pereira Zamith Brito, Maria Carolina Zanette, Carla Caires Abdalla, Mateus Ferreira, Ricardo Limongi, and Benjamin Rosenthal
Creator
Contributor
Author
Provider
Subject
Language
eng
Summary
Shows how companies can improve their brand value by fostering their online corporate reputation. Communication actions on Facebook fan pages are an important tool on the road to reputation. Considering that reputation is essentially the long-term image of a brand, the book suggests strategies for improving this image in the short term by nurturing engagement with consumers. Engaged consumers who participate in a communal environment are coproducers of a brand, who build meanings and endorse a brand they trust. Word of mouth (WOM) is an important tool for creating and replicating the image of a trustworthy company, and these repeated images can result in a solid reputation or increased brand value. Also addressed is how company's strategies influence this process, and how online communication benefits from the integration of the manager's vision with communication policies. This book is a result of four years of research, in which the authors analyzed several Facebook fan pages and interviewed managers to identify the best strategies of communication on online social networks
Member of
Cataloging source
MiAaPQ
http://library.link/vocab/creatorName
Zamith Brito, Eliane Pereira
Illustrations
illustrations
Index
index present
LC call number
HM743.F33
LC item number
Z253 2015
Literary form
non fiction
Nature of contents
  • dictionaries
  • abstracts summaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Zanette, Maria Carolina.
  • Caires Abdalla, Carla.
  • Ferreira, Mateus.
  • Limongi, Ricardo.
  • Rosenthal, Benjamin.
  • ProQuest Ebook Central
Series statement
Digital and social media marketing and advertising collection,
http://library.link/vocab/subjectName
  • Internet marketing
  • Branding (Marketing)
  • Corporate image
Target audience
specialized
Label
Corporate branding in Facebook fan pages : ideas for improving your brand value, Eliane Pereira Zamith Brito, Maria Carolina Zanette, Carla Caires Abdalla, Mateus Ferreira, Ricardo Limongi, and Benjamin Rosenthal
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 117-125) and index
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type MARC source
rdacontent
Contents
1. The role of social media in emerging markets -- 2. Small- and medium-sized enterprises in emerging countries and the use of social media -- 3. Creating online corporate brands on Facebook fan pages -- 4. Facebook fan pages, engagement, trust, and word of mouth -- 5. Creating experiences on Facebook -- 6. Measuring the performance of brand communities on Facebook -- Notes -- References -- Index
Dimensions
unknown
Edition
First edition.
Extent
1 online resource (xiii, 130 pages)
Form of item
online
Governing access note
Access restricted to authorized users and institutions
Isbn
9781606499436
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)904942972
  • (CaBNVSL)swl00404760
  • (MiAaPQ)EBC1986812
  • (Au-PeEL)EBL1986812
  • (CaPaEBR)ebr11030572
  • (CaONFJC)MIL750564
  • (OCoLC)905985835
Label
Corporate branding in Facebook fan pages : ideas for improving your brand value, Eliane Pereira Zamith Brito, Maria Carolina Zanette, Carla Caires Abdalla, Mateus Ferreira, Ricardo Limongi, and Benjamin Rosenthal
Publication
Bibliography note
Includes bibliographical references (pages 117-125) and index
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type MARC source
rdacontent
Contents
1. The role of social media in emerging markets -- 2. Small- and medium-sized enterprises in emerging countries and the use of social media -- 3. Creating online corporate brands on Facebook fan pages -- 4. Facebook fan pages, engagement, trust, and word of mouth -- 5. Creating experiences on Facebook -- 6. Measuring the performance of brand communities on Facebook -- Notes -- References -- Index
Dimensions
unknown
Edition
First edition.
Extent
1 online resource (xiii, 130 pages)
Form of item
online
Governing access note
Access restricted to authorized users and institutions
Isbn
9781606499436
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)904942972
  • (CaBNVSL)swl00404760
  • (MiAaPQ)EBC1986812
  • (Au-PeEL)EBL1986812
  • (CaPaEBR)ebr11030572
  • (CaONFJC)MIL750564
  • (OCoLC)905985835

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