The Resource Corporate social responsibility : doing the most good for your company and your cause, Philip Kotler and Nancy Lee

Corporate social responsibility : doing the most good for your company and your cause, Philip Kotler and Nancy Lee

Label
Corporate social responsibility : doing the most good for your company and your cause
Title
Corporate social responsibility
Title remainder
doing the most good for your company and your cause
Statement of responsibility
Philip Kotler and Nancy Lee
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Kotler, Philip
Illustrations
illustrations
Index
index present
LC call number
HD60
LC item number
.K67 2005
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1932-
http://library.link/vocab/relatedWorkOrContributorName
Lee, Nancy
http://library.link/vocab/subjectName
  • Social responsibility of business
  • Social marketing
  • Corporations
  • Corporate image
Label
Corporate social responsibility : doing the most good for your company and your cause, Philip Kotler and Nancy Lee
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 277-295) and index
Contents
The case for doing at least some good: perspectives from the past, present and future -- Corporate social initiatives: options for doing good -- Corporate cause promotions: increasing awareness and concern for social causes -- Cause-related marketing: making contributions to causes based on product sales -- Corporate social marketing: supporting behavior change campaigns -- Corporate philanthropy: making a direct contribution to a cause -- Community volunteering: employees volunteering their time and talents -- Socially responsible business practices: discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives: 10 recommendations
Dimensions
24 cm.
Extent
x, 307 p.
Isbn
9780471476115
Isbn Type
(cloth)
Lccn
20040203 75
Other physical details
ill.
System control number
(OCoLC)56387249
Label
Corporate social responsibility : doing the most good for your company and your cause, Philip Kotler and Nancy Lee
Publication
Bibliography note
Includes bibliographical references (p. 277-295) and index
Contents
The case for doing at least some good: perspectives from the past, present and future -- Corporate social initiatives: options for doing good -- Corporate cause promotions: increasing awareness and concern for social causes -- Cause-related marketing: making contributions to causes based on product sales -- Corporate social marketing: supporting behavior change campaigns -- Corporate philanthropy: making a direct contribution to a cause -- Community volunteering: employees volunteering their time and talents -- Socially responsible business practices: discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives: 10 recommendations
Dimensions
24 cm.
Extent
x, 307 p.
Isbn
9780471476115
Isbn Type
(cloth)
Lccn
20040203 75
Other physical details
ill.
System control number
(OCoLC)56387249

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