The Resource Countering brandjacking in the digital age : ... and other hidden risks to your brand, by Christopher Hofman, Simeon Keates

Countering brandjacking in the digital age : ... and other hidden risks to your brand, by Christopher Hofman, Simeon Keates

Label
Countering brandjacking in the digital age : ... and other hidden risks to your brand
Title
Countering brandjacking in the digital age
Title remainder
... and other hidden risks to your brand
Statement of responsibility
by Christopher Hofman, Simeon Keates
Creator
Contributor
Author
Provider
Subject
Genre
Language
eng
Summary
The rise of the Internet and social media in particular offer great opportunities for brand owners to increase business and brand recognition. While this has clearly been of benefit to brand owners, who have seen a consequent rise in the value of their brands, it simultaneously makes those brands more attractive for exploitation or attack by others. Brand risks can come in many different types and this book provides examples of how these risks can arise as well as providing quantitative estimates of the adverse impacts that can result from such risks. Brand owners need to be aware of the risks and of the need to develop strategies for identifying and managing them. This book details the process by which a brand owner can develop a brand risk management process to protect a brand’s reputation and value. Rather than prescribe a one-size-fits-all approach, the authors provide guidance on how a brand risk management process can be tailored to particular needs and circumstances. This approach is underpinned by drawing on examples of best practice in the fields of risk management, interaction design and engineering design. This combined approach relies on developing an understanding of the risks faced by a particular brand owner, the full context of those risks and also the brand owner’s capabilities for identifying and managing those risks. This book contains many real-world examples and interviews with a number of brand owning organisations ranging from small companies to large multinationals
Member of
Cataloging source
NUI
http://library.link/vocab/creatorName
Hofman, Christopher
Image bit depth
0
LC call number
  • QA75.5-76.95
  • QA76.9.A25
  • HF5415.1255
LC item number
  • H6 2013eb
  • H64 2013eb
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
  • SpringerLink
  • Keates, Simeon
Series statement
SpringerBriefs in Computer Science,
http://library.link/vocab/subjectName
  • Computer security
  • Branding (Marketing)
  • Branding (Marketing)
  • Risk management
  • Computers
  • Computer Science
  • Legal Aspects of Computing
  • e-Commerce/e-business
  • LAW / Military
Label
Countering brandjacking in the digital age : ... and other hidden risks to your brand, by Christopher Hofman, Simeon Keates
Instantiates
Publication
Copyright
Antecedent source
mixed
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
An Introduction to Brand Risk -- An Overview of Branding and its Associates Risks -- Brand Risk Management Theory -- Designing a Brand Risk Management Process -- Brand Risk in Cyberspace -- Appendix: Norwegian Air Shuttle Calculation
Dimensions
unknown
Extent
1 online resource (viii, 87 pages)
File format
multiple file formats
Form of item
  • online
  • electronic
Isbn
9781447155805
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-1-4471-5580-5
Other physical details
illustrations.
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
  • (OCoLC)868040657
  • (OCoLC)ocn868040657
Label
Countering brandjacking in the digital age : ... and other hidden risks to your brand, by Christopher Hofman, Simeon Keates
Publication
Copyright
Antecedent source
mixed
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
An Introduction to Brand Risk -- An Overview of Branding and its Associates Risks -- Brand Risk Management Theory -- Designing a Brand Risk Management Process -- Brand Risk in Cyberspace -- Appendix: Norwegian Air Shuttle Calculation
Dimensions
unknown
Extent
1 online resource (viii, 87 pages)
File format
multiple file formats
Form of item
  • online
  • electronic
Isbn
9781447155805
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-1-4471-5580-5
Other physical details
illustrations.
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
  • (OCoLC)868040657
  • (OCoLC)ocn868040657

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