The Resource Counterintuitive marketing : achieve great results using uncommon sense, Kevin J. Clancy and Peter C. Krieg

Counterintuitive marketing : achieve great results using uncommon sense, Kevin J. Clancy and Peter C. Krieg

Label
Counterintuitive marketing : achieve great results using uncommon sense
Title
Counterintuitive marketing
Title remainder
achieve great results using uncommon sense
Statement of responsibility
Kevin J. Clancy and Peter C. Krieg
Creator
Contributor
Subject
Language
eng
Summary
  • "In Counterintuitive Marketing, Clancy and Krieg trace the high rate of business failure back to bad marketing strategy, and the even worse implementation of that strategy. The authors draw from their decades of consumer and business-to-business marketing experience to describe the intuitive decision-making practices that permeate business today, and demonstrate how these practices lead to disappointing performance."
  • "Chapter by chapter, Counterintuitive Marketing contrasts how marketing decisions are made today with how they should be made. The authors give equal treatment to targeting, positioning, product development, pricing, customer service, e-commerce, marketing planning, implementation, and more as they present counterintuitive ideas for building and introducing blockbuster marketing programs."
  • "Readers will discover in this iconoclastic treasure chest hundreds of insights that have enable the authors' firm, Copernicus, to transform companies and become a "brand guardian" to the Fortune 500 and emerging businesses around the world. The tools to create exceptional marketing programs really do exist, and they are all here in Counterintuitive Marketing, a practical guide for any company of any size."--Jacket
Cataloging source
DLC
http://library.link/vocab/creatorDate
1942-
http://library.link/vocab/creatorName
Clancy, Kevin J.
Illustrations
illustrations
Index
index present
LC call number
HF5415
LC item number
.C5277 2000
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorDate
1951-
http://library.link/vocab/relatedWorkOrContributorName
Krieg, Peter C.
http://library.link/vocab/subjectName
  • Marketing
  • Marketing
  • Marketing
  • Strategisch management
Label
Counterintuitive marketing : achieve great results using uncommon sense, Kevin J. Clancy and Peter C. Krieg
Instantiates
Publication
Note
Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Revolutionaries, pioneers, and cowboys: how testosterone drives American business -- Counterintuitive thinking behind great marketing strategies -- Implementing counterintuitive marketing programs
Dimensions
24 cm
Extent
xiii, 350 pages
Isbn
9780684855554
Lccn
00055109
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)44420589
  • (OCoLC)ocm44420589
Label
Counterintuitive marketing : achieve great results using uncommon sense, Kevin J. Clancy and Peter C. Krieg
Publication
Note
Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Revolutionaries, pioneers, and cowboys: how testosterone drives American business -- Counterintuitive thinking behind great marketing strategies -- Implementing counterintuitive marketing programs
Dimensions
24 cm
Extent
xiii, 350 pages
Isbn
9780684855554
Lccn
00055109
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)44420589
  • (OCoLC)ocm44420589

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