The Resource Crisis marketing : when bad things happen to good companies, Joe Marconi

Crisis marketing : when bad things happen to good companies, Joe Marconi

Label
Crisis marketing : when bad things happen to good companies
Title
Crisis marketing
Title remainder
when bad things happen to good companies
Statement of responsibility
Joe Marconi
Creator
Contributor
Subject
Genre
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Marconi, Joe
Illustrations
illustrations
Index
index present
LC call number
HF5415.122
LC item number
.M367 1997
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
American Marketing Association
http://library.link/vocab/subjectName
  • Marketing
  • Marketing
  • Crisis management
  • Crisis management
  • Marketing
  • Crisis management
  • Marketing
  • Marketing
  • Gestion de la crise
  • Gestion de la crise
  • Crisis management
  • Marketing
  • Bedrijfskunde
  • Marketing
  • Crisisbeheersing
Label
Crisis marketing : when bad things happen to good companies, Joe Marconi
Instantiates
Publication
Note
"American Marketing Association."
Bibliography note
Includes bibliographical references (p. 233-237) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • II.
  • Creating a Marketing Strategy
  • 4.
  • Value of Market Research
  • 5.
  • Marketing Plan
  • 6.
  • Determining Which Way to Go: Different Aspects of Marketing and How to Make Them Work
  • 7.
  • Marketing Ethics -- In or Out of a Crisis
  • I.
  • III.
  • Crash Course in Crisis Marketing
  • 8.
  • Marketing Process in Brief
  • IV.
  • Crisis Marketing Casebook
  • 9.
  • Difference Between Right and Wrong in a Crisis
  • Creating Marketing Relationships: Understanding "The People Business"
  • 1.
  • Defining a Plan, Building a Business -- It All Begins with Trust
  • 2.
  • Building Trust ... Again: Reacting to Crisis
  • 3.
  • Timing Is Everything ... Or Is It? Doing Business During a Crisis
Dimensions
24 cm
Edition
2nd ed.
Extent
x, 246 pages
Isbn
9780844232379
Lccn
97030304
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)37418252
  • (OCoLC)ocm37418252
Label
Crisis marketing : when bad things happen to good companies, Joe Marconi
Publication
Note
"American Marketing Association."
Bibliography note
Includes bibliographical references (p. 233-237) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • II.
  • Creating a Marketing Strategy
  • 4.
  • Value of Market Research
  • 5.
  • Marketing Plan
  • 6.
  • Determining Which Way to Go: Different Aspects of Marketing and How to Make Them Work
  • 7.
  • Marketing Ethics -- In or Out of a Crisis
  • I.
  • III.
  • Crash Course in Crisis Marketing
  • 8.
  • Marketing Process in Brief
  • IV.
  • Crisis Marketing Casebook
  • 9.
  • Difference Between Right and Wrong in a Crisis
  • Creating Marketing Relationships: Understanding "The People Business"
  • 1.
  • Defining a Plan, Building a Business -- It All Begins with Trust
  • 2.
  • Building Trust ... Again: Reacting to Crisis
  • 3.
  • Timing Is Everything ... Or Is It? Doing Business During a Crisis
Dimensions
24 cm
Edition
2nd ed.
Extent
x, 246 pages
Isbn
9780844232379
Lccn
97030304
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)37418252
  • (OCoLC)ocm37418252

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