The Resource Cult of analytics : data analytics for marketing, Steve Jackson

Cult of analytics : data analytics for marketing, Steve Jackson

Label
Cult of analytics : data analytics for marketing
Title
Cult of analytics
Title remainder
data analytics for marketing
Statement of responsibility
Steve Jackson
Creator
Contributor
Author
Subject
Language
eng
Cataloging source
NhCcYBP
http://library.link/vocab/creatorDate
1971-
http://library.link/vocab/creatorName
Jackson, Steve
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.J327 2016
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Ebooks Corporation
http://library.link/vocab/subjectName
  • Internet marketing
  • Web usage mining
Label
Cult of analytics : data analytics for marketing, Steve Jackson
Instantiates
Publication
Copyright
Note
Revised edition of the author's Cult of analytics, 2009
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction : the day that changed my life -- The hub and spoke method -- Reach, engage, activate and nurture -- Key performance indicators -- Planning analytics business case and wins you can share -- Tools of the trade -- Segmentation and persona's -- Testing persona's to improve conversion -- Using data and telling stories -- The starting point
Dimensions
unknown
Edition
Second Edition.
Extent
1 online resource (xiv, 202 pages)
Form of item
online
Isbn
9781317561880
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations.
Reproduction note
Electronic reproduction.
Specific material designation
remote
Stock number
99966281913
System control number
(NhCcYBP)12762591
Label
Cult of analytics : data analytics for marketing, Steve Jackson
Publication
Copyright
Note
Revised edition of the author's Cult of analytics, 2009
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction : the day that changed my life -- The hub and spoke method -- Reach, engage, activate and nurture -- Key performance indicators -- Planning analytics business case and wins you can share -- Tools of the trade -- Segmentation and persona's -- Testing persona's to improve conversion -- Using data and telling stories -- The starting point
Dimensions
unknown
Edition
Second Edition.
Extent
1 online resource (xiv, 202 pages)
Form of item
online
Isbn
9781317561880
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations.
Reproduction note
Electronic reproduction.
Specific material designation
remote
Stock number
99966281913
System control number
(NhCcYBP)12762591

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