The Resource Cultural Heritage Marketing : A Relationship Marketing Approach to Conservation Services, by Izabella Parowicz, (electronic resource)

Cultural Heritage Marketing : A Relationship Marketing Approach to Conservation Services, by Izabella Parowicz, (electronic resource)

Label
Cultural Heritage Marketing : A Relationship Marketing Approach to Conservation Services
Title
Cultural Heritage Marketing
Title remainder
A Relationship Marketing Approach to Conservation Services
Statement of responsibility
by Izabella Parowicz
Creator
Contributor
Author
Author
Provider
Subject
Language
eng
Summary
Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines research and practice to offer an alternative to the classical transactional marketing approach. Instead, the author argues for the relationship marketing approach, promoted and adopted by the Nordic School of Service Marketing. Offering a startlingly rare, but logical and practical marketing approach, this book also provides food for thought for academics dealing with managerial and marketing aspects in the field of cultural heritage and cultural heritage services
http://library.link/vocab/creatorName
Parowicz, Izabella
http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsaut
u97CtRJp7mY
Image bit depth
0
LC call number
HF5410-5417.5
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
SpringerLink
http://library.link/vocab/subjectName
  • Marketing
  • Cultural property
  • Management
  • Call centers
  • Personnel management
  • Marketing
  • Cultural Heritage
  • Management
  • Call Center/Customer Service
  • Human Resource Management
Label
Cultural Heritage Marketing : A Relationship Marketing Approach to Conservation Services, by Izabella Parowicz, (electronic resource)
Instantiates
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. Introduction -- 2. Bringing Marketing into Heritage Conservation Services -- 3. Characteristics of Heritage Conservation Services -- 4. Customers, Employees and Communication -- 5. Processes and Scenarios -- 6. Summary: Commercial Versus Social Marketing of Heritage Conservation Services
Dimensions
unknown
Extent
XVII, 158 p. 13 illus.
File format
multiple file formats
Form of item
electronic
Isbn
9783030002879
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-3-030-00287-9
Other physical details
online resource.
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
(DE-He213)978-3-030-00287-9
Label
Cultural Heritage Marketing : A Relationship Marketing Approach to Conservation Services, by Izabella Parowicz, (electronic resource)
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. Introduction -- 2. Bringing Marketing into Heritage Conservation Services -- 3. Characteristics of Heritage Conservation Services -- 4. Customers, Employees and Communication -- 5. Processes and Scenarios -- 6. Summary: Commercial Versus Social Marketing of Heritage Conservation Services
Dimensions
unknown
Extent
XVII, 158 p. 13 illus.
File format
multiple file formats
Form of item
electronic
Isbn
9783030002879
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-3-030-00287-9
Other physical details
online resource.
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
(DE-He213)978-3-030-00287-9

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