The Resource Customer Accounting : Creating Value with Customer Analytics, by Massimiliano Bonacchi, Paolo Perego, (electronic resource)

Customer Accounting : Creating Value with Customer Analytics, by Massimiliano Bonacchi, Paolo Perego, (electronic resource)

Label
Customer Accounting : Creating Value with Customer Analytics
Title
Customer Accounting
Title remainder
Creating Value with Customer Analytics
Statement of responsibility
by Massimiliano Bonacchi, Paolo Perego
Creator
Contributor
Author
Author
Provider
Subject
Language
eng
Summary
This book is designed to meet the needs of CFOs, accounting and financial professionals interested in leveraging the power of data-driven customer insights in management accounting and financial reporting systems. While academic research in Marketing has developed increasingly sophisticated analytical tools, the role of customer analytics as a source of value creation from an Accounting and Finance perspective has received limited attention. The authors aim to fill this gap by blending interdisciplinary academic rigor with practical insights from real-world applications. Readers will find thorough coverage of advanced customer accounting concepts and techniques, including the calculation of customer lifetime value and customer equity for internal decision-making and for external financial reporting and valuation. Beyond a professional audience, the book will serve as ideal companion reading for students enrolled in undergraduate, graduate, or MBA courses.
Member of
http://library.link/vocab/creatorName
Bonacchi, Massimiliano
http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsaut
  • VTMg2kklrgs
  • gfuZ-Y3Y_Ps
Image bit depth
0
LC call number
  • HF5601-5688
  • HF5667-5668.252
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
  • Perego, Paolo.
  • SpringerLink
Series statement
SpringerBriefs in Accounting,
http://library.link/vocab/subjectName
  • Accounting
  • Business enterprises-Finance
  • Marketing research
  • Motivation research (Marketing)
  • Big data
  • Accounting/Auditing
  • Financial Accounting
  • Business Finance
  • Market Research/Competitive Intelligence
  • Consumer Behavior
  • Big Data/Analytics
Label
Customer Accounting : Creating Value with Customer Analytics, by Massimiliano Bonacchi, Paolo Perego, (electronic resource)
Instantiates
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1 Introduction -- 2 Customer analytics: definitions, measurement and models -- 3 Customer analytics for internal decision-making and control -- 4 Customer Equity for external reporting and valuation -- 5 Conclusions and trends to look forward
Dimensions
unknown
Extent
VIII, 87 p. 19 illus.
File format
multiple file formats
Form of item
electronic
Isbn
9783030019716
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-3-030-01971-6
Other physical details
online resource.
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
(DE-He213)978-3-030-01971-6
Label
Customer Accounting : Creating Value with Customer Analytics, by Massimiliano Bonacchi, Paolo Perego, (electronic resource)
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1 Introduction -- 2 Customer analytics: definitions, measurement and models -- 3 Customer analytics for internal decision-making and control -- 4 Customer Equity for external reporting and valuation -- 5 Conclusions and trends to look forward
Dimensions
unknown
Extent
VIII, 87 p. 19 illus.
File format
multiple file formats
Form of item
electronic
Isbn
9783030019716
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-3-030-01971-6
Other physical details
online resource.
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
(DE-He213)978-3-030-01971-6

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