The Resource Customer Engagement in Theory and Practice : A Marketing Management Perspective, by Katarzyna Żyminkowska, (electronic resource)

Customer Engagement in Theory and Practice : A Marketing Management Perspective, by Katarzyna Żyminkowska, (electronic resource)

Label
Customer Engagement in Theory and Practice : A Marketing Management Perspective
Title
Customer Engagement in Theory and Practice
Title remainder
A Marketing Management Perspective
Statement of responsibility
by Katarzyna Żyminkowska
Creator
Contributor
Author
Author
Provider
Subject
Language
eng
Summary
Offering a pragmatic understanding of customer engagement as an object of effective marketing management, this book takes an integrative approach and brings together different streams of marketing research, such as customer activism and value formation. The author explores the notion of customer engagement by analysing empirical data compiled from firms operating in the consumer goods and services sectors, as well as from the consumers themselves. An insightful read for scholars of consumer behaviour and customer relationship management, this book advances understanding of the drivers, components and effects (both positive and negative) of customer engagement and proposes a comprehensive framework for its management.
http://library.link/vocab/creatorName
Żyminkowska, Katarzyna
http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsaut
l3-ZB5PvK8w
Image bit depth
0
LC call number
HF5415.5-HF5415.53
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
SpringerLink
http://library.link/vocab/subjectName
  • Customer relations-Management
  • Motivation research (Marketing)
  • Organization
  • Internet marketing
  • Project management
  • Customer Relationship Management
  • Consumer Behavior
  • Organization
  • Online Marketing/Social Media
  • Project Management
Label
Customer Engagement in Theory and Practice : A Marketing Management Perspective, by Katarzyna Żyminkowska, (electronic resource)
Instantiates
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. Concepts of Customer Activism -- 2. Interpreting Customer Engagement in the Marketing Discipline -- 3. Placing Customer Engagement within Marketing Management -- 4. Why Do Customers Engage? -- 5. Firms' Practices in Customer Engagement Management -- 6. Customer Engagement Trends and Perspectives in Modern Business
Dimensions
unknown
Extent
XIX, 159 p. 45 illus., 22 illus. in color.
File format
multiple file formats
Form of item
electronic
Isbn
9783030116774
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-3-030-11677-4
Other physical details
online resource.
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
(DE-He213)978-3-030-11677-4
Label
Customer Engagement in Theory and Practice : A Marketing Management Perspective, by Katarzyna Żyminkowska, (electronic resource)
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. Concepts of Customer Activism -- 2. Interpreting Customer Engagement in the Marketing Discipline -- 3. Placing Customer Engagement within Marketing Management -- 4. Why Do Customers Engage? -- 5. Firms' Practices in Customer Engagement Management -- 6. Customer Engagement Trends and Perspectives in Modern Business
Dimensions
unknown
Extent
XIX, 159 p. 45 illus., 22 illus. in color.
File format
multiple file formats
Form of item
electronic
Isbn
9783030116774
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-3-030-11677-4
Other physical details
online resource.
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
(DE-He213)978-3-030-11677-4

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