The Resource Decline of the global village : how specialization is changing the mass media, [compiled by] James E. Grunig

Decline of the global village : how specialization is changing the mass media, [compiled by] James E. Grunig

Label
Decline of the global village : how specialization is changing the mass media
Title
Decline of the global village
Title remainder
how specialization is changing the mass media
Statement of responsibility
[compiled by] James E. Grunig
Contributor
Subject
Language
eng
Cataloging source
DLC
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Grunig, James E
http://library.link/vocab/subjectName
  • Mass media
  • Mass media
  • Médias
  • Médias
  • Mass media
  • Mass media
  • Aufsatzsammlung
  • Massenmedien
  • United States
  • USA
Label
Decline of the global village : how specialization is changing the mass media, [compiled by] James E. Grunig
Instantiates
Publication
Note
Includes edited versions of 9 lectures presented at the 6th annual Baltimore Sun lecture series held at the University of Maryland, April 1974
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • The future of specialized media in public relations
  • The future of public television as a specialized alternative
  • Part I. From mass to specialized communication.
  • Turning McLuhan on his head
  • Does communication technology change people? Some empirical evidence on McLuhan's global village
  • Communication and the future
  • The media of the future
  • Part II. Specialized media today.
  • The rise of Mini-Comm
  • The decline of mass media
  • Part IV. Capabilities for specialized reporting.
  • The future of social science techniques in reporting
  • The future of science and medical reporting
  • Changes in science reporting
  • Reporting the future and the future of specialized reporting
  • Consumer reporting: towards protecting the consumer
  • The superficiality of social science reporting
  • Part III. The new media.
  • Cable TV as an interactive medium of the future
  • Telecommuting: communications as a substitute for commuting
  • Economic constraints on new media technology
  • The fate of existing media
  • The end of mass communication
  • The impact of communication technology: promises and prospects
  • The illusions of Cable TV
Dimensions
22 cm
Extent
xi, 297 pages
Lccn
76009295
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)02439388
  • (OCoLC)ocm02439388
Label
Decline of the global village : how specialization is changing the mass media, [compiled by] James E. Grunig
Publication
Note
Includes edited versions of 9 lectures presented at the 6th annual Baltimore Sun lecture series held at the University of Maryland, April 1974
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • The future of specialized media in public relations
  • The future of public television as a specialized alternative
  • Part I. From mass to specialized communication.
  • Turning McLuhan on his head
  • Does communication technology change people? Some empirical evidence on McLuhan's global village
  • Communication and the future
  • The media of the future
  • Part II. Specialized media today.
  • The rise of Mini-Comm
  • The decline of mass media
  • Part IV. Capabilities for specialized reporting.
  • The future of social science techniques in reporting
  • The future of science and medical reporting
  • Changes in science reporting
  • Reporting the future and the future of specialized reporting
  • Consumer reporting: towards protecting the consumer
  • The superficiality of social science reporting
  • Part III. The new media.
  • Cable TV as an interactive medium of the future
  • Telecommuting: communications as a substitute for commuting
  • Economic constraints on new media technology
  • The fate of existing media
  • The end of mass communication
  • The impact of communication technology: promises and prospects
  • The illusions of Cable TV
Dimensions
22 cm
Extent
xi, 297 pages
Lccn
76009295
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)02439388
  • (OCoLC)ocm02439388

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