The Resource Demand : creating what people love before they know they want it, Adrian J. Slywotzky ; with Karl Weber

Demand : creating what people love before they know they want it, Adrian J. Slywotzky ; with Karl Weber

Label
Demand : creating what people love before they know they want it
Title
Demand
Title remainder
creating what people love before they know they want it
Statement of responsibility
Adrian J. Slywotzky ; with Karl Weber
Creator
Contributor
Subject
Language
eng
Summary
Creating demand involves solving a puzzle that is a quirky combination of anthropology, psychology, technology, design, economics, infrastructure, and many other factors. Demand creators focus first and foremost on the behavior of people, understanding that we're all ruled by inertia, skepticism, habit, and indifference. Finding creative ways to overcome these roadblocks is all part of the fun and challenge of the great game of seeing and then bridging the gap between what people settle for and what the really want. --Derived from jacket
Cataloging source
DLC
http://library.link/vocab/creatorName
Slywotzky, Adrian J
Index
index present
LC call number
HB801
LC item number
.S56 2011
Literary form
non fiction
Nature of contents
bibliography
NLM call number
HB 801
NLM item number
S634d 2011
http://library.link/vocab/relatedWorkOrContributorDate
1953-
http://library.link/vocab/relatedWorkOrContributorName
Weber, Karl
http://library.link/vocab/subjectName
  • Demand (Economic theory)
  • Supply and demand
  • Consumption (Economics)
  • Consumers
  • Economics
  • Public Opinion
  • BUSINESS & ECONOMICS
  • Consumers
  • Consumption (Economics)
  • Demand (Economic theory)
  • Supply and demand
  • Supply and demand
Label
Demand : creating what people love before they know they want it, Adrian J. Slywotzky ; with Karl Weber
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The mystery of demand -- Magnetic. Zipcar invents a new kinds of freedom ; From ho-hum to gotta-have-it : Wegmans makes groceries magnetic -- Hassle map. The long, rocky road to a one-click world ; Better than a bonus : Bloomberg builds a service traders just won't give up ; CareMore connects the health care dots -- Backstory. It's what you don't see that counts : behind the kindle screen ; Tetra Pak steps out from the backstory -- Trigger. Netflix and its two-hundred-year-old secret weapon ; Nespresso and the demand that almost wasn't -- Trajectory. Getting smarter faster : Teach For America's drive to reshape educational demand ; The best lunch ever : Pret A Manger and the quest for the perfect sandwich -- Variation. Selling the symphony : it's not just about the music ; The Seattle Opera grows its audience one member at a time ; Demand variation, from the corner store to Eurostar, the eighth wonder of the world -- Launch. The Achilles' heel of demand -- Portfolio. "Nobody knows anything" -- The biggest spark. Scientific discovery and the future of demand -- The demand creators
Dimensions
25 cm
Edition
1st ed.
Extent
viii, 357 pages
Isbn
9780307887320
Isbn Type
(hardback)
Lccn
2011009633
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (OCoLC)668188513
  • (OCoLC)ocn668188513
Label
Demand : creating what people love before they know they want it, Adrian J. Slywotzky ; with Karl Weber
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The mystery of demand -- Magnetic. Zipcar invents a new kinds of freedom ; From ho-hum to gotta-have-it : Wegmans makes groceries magnetic -- Hassle map. The long, rocky road to a one-click world ; Better than a bonus : Bloomberg builds a service traders just won't give up ; CareMore connects the health care dots -- Backstory. It's what you don't see that counts : behind the kindle screen ; Tetra Pak steps out from the backstory -- Trigger. Netflix and its two-hundred-year-old secret weapon ; Nespresso and the demand that almost wasn't -- Trajectory. Getting smarter faster : Teach For America's drive to reshape educational demand ; The best lunch ever : Pret A Manger and the quest for the perfect sandwich -- Variation. Selling the symphony : it's not just about the music ; The Seattle Opera grows its audience one member at a time ; Demand variation, from the corner store to Eurostar, the eighth wonder of the world -- Launch. The Achilles' heel of demand -- Portfolio. "Nobody knows anything" -- The biggest spark. Scientific discovery and the future of demand -- The demand creators
Dimensions
25 cm
Edition
1st ed.
Extent
viii, 357 pages
Isbn
9780307887320
Isbn Type
(hardback)
Lccn
2011009633
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (OCoLC)668188513
  • (OCoLC)ocn668188513

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