The Resource Design-driven innovation : changing the rules of competition by radically innovating what things mean, Roberto Verganti

Design-driven innovation : changing the rules of competition by radically innovating what things mean, Roberto Verganti

Label
Design-driven innovation : changing the rules of competition by radically innovating what things mean
Title
Design-driven innovation
Title remainder
changing the rules of competition by radically innovating what things mean
Statement of responsibility
Roberto Verganti
Creator
Subject
Language
eng
Summary
With fascinating examples from leading European and American companies, Roberto Verganti shows that for truly breakthrough products and services, we must look beyond customers and users to those he calls 'interpreters' - the experts who deeply understand and shape the markets they work in
Cataloging source
DLC
http://library.link/vocab/creatorName
Verganti, Roberto
Illustrations
illustrations
Index
index present
LC call number
HC79.T4
LC item number
V465 2009
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Technological innovations
  • Industrial management
  • Innovations technologiques
  • Conception de produits
  • Produits nouveaux
  • Gestion industrielle
  • Industrial management
  • Technological innovations
  • Industriedesign
  • Innovationsmanagement
  • Innovation
Label
Design-driven innovation : changing the rules of competition by radically innovating what things mean, Roberto Verganti
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Design-driven innovation : an introduction -- Design and meanings : innovating by making sense of things -- Radical pushes : placing design-driven innovation in the strategy of a firm -- Technology epiphanies : the interplay between technology-push and design-driven innovation -- The value and the challenges : why companies do or do not invest in design-driven innovation -- The interpreters : doing research with the design discourse -- Listening : finding and attracting key interpreters -- Interpreting : developing your own vision -- Addressing : leveraging the seductive power of the interpreters -- The design-driven lab : how to start -- Businesspeople : the key role of top executives and their culture
Dimensions
25 cm
Extent
xv, 272 pages
Isbn
9781422124826
Isbn Type
(hardcover : alk. paper)
Lccn
2008051751
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)213312343
  • (OCoLC)ocn213312343
Label
Design-driven innovation : changing the rules of competition by radically innovating what things mean, Roberto Verganti
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Design-driven innovation : an introduction -- Design and meanings : innovating by making sense of things -- Radical pushes : placing design-driven innovation in the strategy of a firm -- Technology epiphanies : the interplay between technology-push and design-driven innovation -- The value and the challenges : why companies do or do not invest in design-driven innovation -- The interpreters : doing research with the design discourse -- Listening : finding and attracting key interpreters -- Interpreting : developing your own vision -- Addressing : leveraging the seductive power of the interpreters -- The design-driven lab : how to start -- Businesspeople : the key role of top executives and their culture
Dimensions
25 cm
Extent
xv, 272 pages
Isbn
9781422124826
Isbn Type
(hardcover : alk. paper)
Lccn
2008051751
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)213312343
  • (OCoLC)ocn213312343

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