The Resource Design is how it works : how the smartest companies turn products into icons, Jay Greene

Design is how it works : how the smartest companies turn products into icons, Jay Greene

Label
Design is how it works : how the smartest companies turn products into icons
Title
Design is how it works
Title remainder
how the smartest companies turn products into icons
Statement of responsibility
Jay Greene
Creator
Subject
Genre
Language
eng
Summary
Jay Greene shows how important it is to build a culture in which design is more than an after-the-fact concern, it's part of your company's DNA. Drawing on interviews with top executives, Greene illuminates the methods of companies that rely on design to stand out in their industry.--[book jacket]
Cataloging source
DLC
http://library.link/vocab/creatorName
Greene, Jay
Illustrations
illustrations
Index
index present
LC call number
TS171
LC item number
.G726 2010
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Industrial design
  • New products
  • Industrial design coordination
  • Branding (Marketing)
  • Industrial design
  • New products
  • Branding (Marketing)
  • Industrial design
  • Industrial design coordination
  • New products
Label
Design is how it works : how the smartest companies turn products into icons, Jay Greene
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Porsche -- Nike -- LEGO -- OXO -- REI -- Clif Bar -- Ace Hotels -- Virgin Atlantic -- The intersection of business and design
Dimensions
24 cm
Extent
231 pages
Isbn
9781591843221
Lccn
2010004030
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)457151372
  • (OCoLC)ocn457151372
Label
Design is how it works : how the smartest companies turn products into icons, Jay Greene
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Porsche -- Nike -- LEGO -- OXO -- REI -- Clif Bar -- Ace Hotels -- Virgin Atlantic -- The intersection of business and design
Dimensions
24 cm
Extent
231 pages
Isbn
9781591843221
Lccn
2010004030
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)457151372
  • (OCoLC)ocn457151372

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