The Resource Designing health communication campaigns : what works?, Thomas E. Backer, Everett M. Rogers, Pradeep Sopory

Designing health communication campaigns : what works?, Thomas E. Backer, Everett M. Rogers, Pradeep Sopory

Label
Designing health communication campaigns : what works?
Title
Designing health communication campaigns
Title remainder
what works?
Statement of responsibility
Thomas E. Backer, Everett M. Rogers, Pradeep Sopory
Creator
Contributor
Subject
Genre
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Backer, Thomas E
Illustrations
illustrations
Index
no index present
LC call number
RA440.55
LC item number
.B33 1992
Literary form
non fiction
Nature of contents
bibliography
NLM call number
WA 525
NLM item number
B126d 1992
http://library.link/vocab/relatedWorkOrContributorName
  • Rogers, Everett M
  • Sopory, Pradeep
http://library.link/vocab/subjectName
  • Mass media in health education
  • Communication in medicine
  • Health Education
  • Health Promotion
  • Mass Media
  • Public Health
  • Health education
  • Médias en éducation sanitaire
  • Communication en médecine
  • Communication in medicine
  • Mass media in health education
  • Gezondheidsvoorlichting en -opvoeding
Label
Designing health communication campaigns : what works?, Thomas E. Backer, Everett M. Rogers, Pradeep Sopory
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 177-179)
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Interviews With Campaign Designers/Experts
  • Elaine Bratic Arkin
  • Warren J. Ashley
  • Charles Atkin
  • Thomas E. Backer
  • Edwin Chen
  • Patrick C. Coleman
  • Larry Deutchman
  • Brian Dyak
  • Fern Field
  • The Challenge of Health Behavior Change
  • Juan M. Flavier
  • Brian Flay
  • June Flora
  • Vicki Freimuth
  • Kipling J. Gallion
  • Robert W. Gillespie
  • Robert Hornik
  • Jose Ruben Jara
  • C. Anderson Johnson
  • Marcy Kelly
  • One Solution: Health Communication Campaigns
  • Lawrence Kincaid
  • David McCallum
  • Jacqueline E. McDonald
  • John V. Pavlik
  • Mary Ann Pentz
  • Ronald E. Rice
  • Everett M. Rogers
  • Charles Salmon
  • Larry Stewart
  • Lawrence Wallack
  • Two Examples of Health Communication Campaigns
  • Implications and Future Directions
  • Implications for Campaign Design
  • Implications for Future Research
  • The Comparative Synthesis Study
  • Substance Abuse and High-Risk Youth
  • Setting the Agenda for the Issue of Drugs
  • Generalizations About Health Communication Campaigns
  • Generalizations About Health Communication Campaigns
Dimensions
23 cm
Extent
xv, 181 pages
Isbn
9780803943315
Lccn
92006165
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)25509788
  • (OCoLC)ocm25509788
Label
Designing health communication campaigns : what works?, Thomas E. Backer, Everett M. Rogers, Pradeep Sopory
Publication
Bibliography note
Includes bibliographical references (p. 177-179)
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Interviews With Campaign Designers/Experts
  • Elaine Bratic Arkin
  • Warren J. Ashley
  • Charles Atkin
  • Thomas E. Backer
  • Edwin Chen
  • Patrick C. Coleman
  • Larry Deutchman
  • Brian Dyak
  • Fern Field
  • The Challenge of Health Behavior Change
  • Juan M. Flavier
  • Brian Flay
  • June Flora
  • Vicki Freimuth
  • Kipling J. Gallion
  • Robert W. Gillespie
  • Robert Hornik
  • Jose Ruben Jara
  • C. Anderson Johnson
  • Marcy Kelly
  • One Solution: Health Communication Campaigns
  • Lawrence Kincaid
  • David McCallum
  • Jacqueline E. McDonald
  • John V. Pavlik
  • Mary Ann Pentz
  • Ronald E. Rice
  • Everett M. Rogers
  • Charles Salmon
  • Larry Stewart
  • Lawrence Wallack
  • Two Examples of Health Communication Campaigns
  • Implications and Future Directions
  • Implications for Campaign Design
  • Implications for Future Research
  • The Comparative Synthesis Study
  • Substance Abuse and High-Risk Youth
  • Setting the Agenda for the Issue of Drugs
  • Generalizations About Health Communication Campaigns
  • Generalizations About Health Communication Campaigns
Dimensions
23 cm
Extent
xv, 181 pages
Isbn
9780803943315
Lccn
92006165
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)25509788
  • (OCoLC)ocm25509788

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