The Resource Destination marketing and management : theories and applications, edited by Youcheng Wang and Abraham Pizam, (electronic resource)

Destination marketing and management : theories and applications, edited by Youcheng Wang and Abraham Pizam, (electronic resource)

Label
Destination marketing and management : theories and applications
Title
Destination marketing and management
Title remainder
theories and applications
Statement of responsibility
edited by Youcheng Wang and Abraham Pizam
Contributor
Provider
Subject
Language
eng
Summary
This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management
Cataloging source
CUV
Illustrations
illustrations
Index
index present
LC call number
G155.A1
LC item number
D4779 2011
Literary form
non fiction
Nature of contents
  • standards specifications
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • ebrary
  • Wang, Youcheng
  • Pizam, Abraham
http://library.link/vocab/subjectName
  • Tourism
  • Tourism
  • Benchmarking (Management)
  • Geography
  • Hospitality
  • SCIENCE
  • TRAVEL
  • TRAVEL
  • TRAVEL
  • TRAVEL
  • Tourism
  • Tourism
Label
Destination marketing and management : theories and applications, edited by Youcheng Wang and Abraham Pizam, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
pt. 1. Destination marketing and management : concepts, structures and policies -- pt. 2. Destination marketing : understanding consumer decision making -- pt. 3. Destination marketing : research, branding and image communication -- pt. 4. Destination product development and distribution -- pt. 5. Managing stakeholders at destinations -- pt. 6. Safety and crisis management at destinations -- pt. 7. Managing competitiveness and sustainability and embracing challenges and opportunities
Dimensions
unknown
Extent
1 online resource (x, 370 pages)
Form of item
electronic
Isbn
9781845937003
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
Specific material designation
remote
System control number
  • (OCoLC)750427886
  • (OCoLC)ocn750427886
Label
Destination marketing and management : theories and applications, edited by Youcheng Wang and Abraham Pizam, (electronic resource)
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
pt. 1. Destination marketing and management : concepts, structures and policies -- pt. 2. Destination marketing : understanding consumer decision making -- pt. 3. Destination marketing : research, branding and image communication -- pt. 4. Destination product development and distribution -- pt. 5. Managing stakeholders at destinations -- pt. 6. Safety and crisis management at destinations -- pt. 7. Managing competitiveness and sustainability and embracing challenges and opportunities
Dimensions
unknown
Extent
1 online resource (x, 370 pages)
Form of item
electronic
Isbn
9781845937003
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
Specific material designation
remote
System control number
  • (OCoLC)750427886
  • (OCoLC)ocn750427886

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