The Resource Developing a market orientation, Rohit Deshpandé, editor

Developing a market orientation, Rohit Deshpandé, editor

Label
Developing a market orientation
Title
Developing a market orientation
Statement of responsibility
Rohit Deshpandé, editor
Contributor
Subject
Language
eng
Summary
Market orientation is best defined as an organization-level culture, a set of shared values and beliefs about putting the customer first in business planning. This book demonstrates the importance of market orientation on organizational culture (the shared set of values for putting customers first), on strategy (the creation of superior value for a firm's customers), and on tactics (the set of cross-functional activities directed at creating and satisfying customers)
Cataloging source
DLC
Illustrations
illustrations
Index
index present
LC call number
HF5415.2
LC item number
.D44 1999
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Marketing Science Institute
  • Deshpande, Rohit
http://library.link/vocab/subjectName
  • Marketing research
  • Customer services
  • Corporate culture
  • Organization
  • Competition
  • Marketing
  • Marketing
  • Service à la clientèle
  • Culture d'entreprise
  • Organisation
  • Concurrence
  • Organization
  • Competition
  • Corporate culture
  • Customer services
  • Marketing research
  • Klantgerichtheid
  • Management
  • Organisatiecultuur
  • Marketing
  • Culture d'entreprise
  • Compétitivité (économie politique)
  • Service à la clientèle
  • Corporate Identity
  • Kundenorientierung
  • Marketingmanagement
Label
Developing a market orientation, Rohit Deshpandé, editor
Instantiates
Publication
Note
Papers originally published as Marketing Science Institute working papers
Bibliography note
Includes bibliographical references and indexes
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Market orientation, performance, and the moderating influence of competitive environment
  • Stanley F. Slater and John C. Narver
  • Does market orientation matter for small firms?
  • Alfred M. Pelham and David T. Wilson
  • Market orientation and business performance : an analysis of panel data
  • John C. Narver, Robert L. Jacobson, and Stanley F. Slater
  • Understanding market orientation : a prospectively designed meta-analysis of three market orientation scales
  • Rohit Deshpandé and John U. Farley
  • Market oriented is not enough : build a learning organization
  • Stanley F. Slater and John C. Narver
  • Market orientation : the construct, research propositions, and managerial implications
  • Influence of market orientation on channel relationships : a dyadic examination
  • Judy A. Siguaw, Penny M. Simpson, and Thomas L. Baker
  • Ajay K. Kohli and Bernard J. Jaworski
  • Effect of market orientation on business profitability
  • John C. Narver and Stanley F. Slater
  • Corporate culture, customer orientation, and innovativeness in Japanese firms : a quadrad analysis
  • Rohit Deshpandé, John U. Farley, and Frederick E. Webster, Jr.
  • Market orientation : antecedents and consequences
  • Bernard J. Jaworski and Ajay K. Kohli
Dimensions
24 cm
Extent
vii, 320 pages
Isbn
9780761916932
Lccn
98040184
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)40043516
  • (OCoLC)ocm40043516
Label
Developing a market orientation, Rohit Deshpandé, editor
Publication
Note
Papers originally published as Marketing Science Institute working papers
Bibliography note
Includes bibliographical references and indexes
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Market orientation, performance, and the moderating influence of competitive environment
  • Stanley F. Slater and John C. Narver
  • Does market orientation matter for small firms?
  • Alfred M. Pelham and David T. Wilson
  • Market orientation and business performance : an analysis of panel data
  • John C. Narver, Robert L. Jacobson, and Stanley F. Slater
  • Understanding market orientation : a prospectively designed meta-analysis of three market orientation scales
  • Rohit Deshpandé and John U. Farley
  • Market oriented is not enough : build a learning organization
  • Stanley F. Slater and John C. Narver
  • Market orientation : the construct, research propositions, and managerial implications
  • Influence of market orientation on channel relationships : a dyadic examination
  • Judy A. Siguaw, Penny M. Simpson, and Thomas L. Baker
  • Ajay K. Kohli and Bernard J. Jaworski
  • Effect of market orientation on business profitability
  • John C. Narver and Stanley F. Slater
  • Corporate culture, customer orientation, and innovativeness in Japanese firms : a quadrad analysis
  • Rohit Deshpandé, John U. Farley, and Frederick E. Webster, Jr.
  • Market orientation : antecedents and consequences
  • Bernard J. Jaworski and Ajay K. Kohli
Dimensions
24 cm
Extent
vii, 320 pages
Isbn
9780761916932
Lccn
98040184
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)40043516
  • (OCoLC)ocm40043516

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