The Resource Developing brands with qualitative market research, Jon Chandler and Mike Owen, (electronic resource)

Developing brands with qualitative market research, Jon Chandler and Mike Owen, (electronic resource)

Label
Developing brands with qualitative market research
Title
Developing brands with qualitative market research
Statement of responsibility
Jon Chandler and Mike Owen
Creator
Contributor
Provider
Subject
Language
eng
Cataloging source
CaPaEBR
http://library.link/vocab/creatorName
Chandler, Jon
Index
index present
LC call number
HD69.B7
LC item number
C43 2002eb
Literary form
non fiction
Nature of contents
  • standards specifications
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1956-
http://library.link/vocab/relatedWorkOrContributorName
  • Owen, Mike
  • ebrary
Series statement
Qualitative market research
Series volume
v. 5
http://library.link/vocab/subjectName
  • Business names
  • Brand name products
  • New products
  • Marketing research
  • Qualitative research
Label
Developing brands with qualitative market research, Jon Chandler and Mike Owen, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. [131]-136) and index
Color
multicolored
Dimensions
unknown
Extent
xvi, 140 p.
Form of item
electronic
Specific material designation
remote
System control number
  • (OCoLC)297392866
  • (CaPaEBR)ebr10256791
Label
Developing brands with qualitative market research, Jon Chandler and Mike Owen, (electronic resource)
Publication
Bibliography note
Includes bibliographical references (p. [131]-136) and index
Color
multicolored
Dimensions
unknown
Extent
xvi, 140 p.
Form of item
electronic
Specific material designation
remote
System control number
  • (OCoLC)297392866
  • (CaPaEBR)ebr10256791

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