The Resource Developing effective communications strategy : a benefit segmentation approach, Russell I. Haley

Developing effective communications strategy : a benefit segmentation approach, Russell I. Haley

Label
Developing effective communications strategy : a benefit segmentation approach
Title
Developing effective communications strategy
Title remainder
a benefit segmentation approach
Statement of responsibility
Russell I. Haley
Creator
Subject
Language
eng
Member of
Cataloging source
DLC
http://library.link/vocab/creatorName
Haley, Russell I
Illustrations
illustrations
Index
index present
LC call number
HF5415.123
LC item number
.H35 1985
Literary form
non fiction
Nature of contents
bibliography
Series statement
Ronald series on marketing management,
http://library.link/vocab/subjectName
  • Communication in marketing
  • Market segmentation
  • Communication en marketing
  • Segmentation du marché
  • Communication in marketing
  • Market segmentation
Label
Developing effective communications strategy : a benefit segmentation approach, Russell I. Haley
Instantiates
Publication
Note
"A Ronald Press publication."
Bibliography note
Includes bibliographical references and indexes
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
24 cm.
Extent
xii, 510 pages
Isbn
9780471812623
Lccn
84026983
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)11519072
  • (OCoLC)ocm11519072
Label
Developing effective communications strategy : a benefit segmentation approach, Russell I. Haley
Publication
Note
"A Ronald Press publication."
Bibliography note
Includes bibliographical references and indexes
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
24 cm.
Extent
xii, 510 pages
Isbn
9780471812623
Lccn
84026983
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)11519072
  • (OCoLC)ocm11519072

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