The Resource Developing new products and services

Developing new products and services

Label
Developing new products and services
Title
Developing new products and services
Contributor
Provider
Subject
Language
eng
Summary
"Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on the upfront activities and ideas for new product and service development."--Open Textbook Library website
Cataloging source
COF
LC call number
HF5415.153
LC item number
.S263eb
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Open Textbook Library
http://library.link/vocab/subjectName
  • New products
  • Product differentiation
Label
Developing new products and services
Instantiates
Publication
Distribution
Copyright
Note
This text was adapted by The Saylor Foundation under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 License without attribution as requested by the work’s original creator or licensee
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier.
Color
mixed
Content category
text
Content type code
txt
Content type MARC source
rdacontent.
Contents
1. Concepts in the context of monopolistic competition -- 2. Fundamental concepts of product and price differentiation -- 3. Differentiation in action -- 4. Dynamic tension in versioning and PD curves -- 5. Examples of product differentiation & versioning curves -- 6. Facilitating creativity and innovation -- 7. Conceptualizing products/services using FAD -- 8. Strategic planning and ten-ten planning -- 9. The ten-ten planning process: crafting a business story -- 10. Lock-in and revenue growth -- 11. Valuing the business -- 12. Developing a business plan -- 13. Project management for new products and services -- 14. Re-priming the business using real options concepts -- 15. Wrap-up
Dimensions
unknown
Extent
1 online resource
Form of item
online
Isbn
9781453343609
Media category
computer
Media MARC source
rdamedia.
Media type code
c
Other physical details
illustrations.
Publication frequency
Updated irregularly.
Specific material designation
remote
System control number
  • (OCoLC)953253181
  • (OCoLC)ocn953253181
Label
Developing new products and services
Publication
Distribution
Copyright
Note
This text was adapted by The Saylor Foundation under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 License without attribution as requested by the work’s original creator or licensee
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier.
Color
mixed
Content category
text
Content type code
txt
Content type MARC source
rdacontent.
Contents
1. Concepts in the context of monopolistic competition -- 2. Fundamental concepts of product and price differentiation -- 3. Differentiation in action -- 4. Dynamic tension in versioning and PD curves -- 5. Examples of product differentiation & versioning curves -- 6. Facilitating creativity and innovation -- 7. Conceptualizing products/services using FAD -- 8. Strategic planning and ten-ten planning -- 9. The ten-ten planning process: crafting a business story -- 10. Lock-in and revenue growth -- 11. Valuing the business -- 12. Developing a business plan -- 13. Project management for new products and services -- 14. Re-priming the business using real options concepts -- 15. Wrap-up
Dimensions
unknown
Extent
1 online resource
Form of item
online
Isbn
9781453343609
Media category
computer
Media MARC source
rdamedia.
Media type code
c
Other physical details
illustrations.
Publication frequency
Updated irregularly.
Specific material designation
remote
System control number
  • (OCoLC)953253181
  • (OCoLC)ocn953253181

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