The Resource Developing successful marketing strategies, Gary W. Randazzo

Developing successful marketing strategies, Gary W. Randazzo

Label
Developing successful marketing strategies
Title
Developing successful marketing strategies
Statement of responsibility
Gary W. Randazzo
Creator
Contributor
Author
Provider
Subject
Language
eng
Summary
Uses real market examples to demonstrate the development of effective marketing strategies. The approach uses an organization's mission and vision statements to guide the development of marketing goals, strategies, and tactics. Central to the development of marketing strategy is the use of the marketing mix of price, place, product, and promotion. The book neatly weaves the process of developing a marketing strategy with the use of the marketing mix. Throughout the book examples are given to clarify the theories and guide the reader through the strategic marketing planning process. Managers and executives will use this book as a guide to grow an established business or start a new one. The book can be used as a reference book for unique marketing challenges as well
Member of
Cataloging source
MiAaPQ
http://library.link/vocab/creatorName
Randazzo, Gary W
Index
index present
LC call number
HF5415.13
LC item number
.R253 2014
Literary form
non fiction
Nature of contents
  • dictionaries
  • abstracts summaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
ProQuest Ebook Central
Series statement
Marketing strategy collection,
http://library.link/vocab/subjectName
Marketing
Target audience
specialized
Label
Developing successful marketing strategies, Gary W. Randazzo
Instantiates
Publication
Note
Part of: 2014 digital library
Bibliography note
Includes bibliographical references (page [143]) and index
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type MARC source
rdacontent
Contents
Part I. Situation analysis -- 1. Industry and market -- 2. Legal and technological changes -- 3. Defining the target market approach -- 4. Customer jobs to be done -- 5. Customer segmentation -- 6. Challenges faced: internal and external -- Part II. Vision and mission drive strategy, then tactics -- 7. The vision driven strategy -- 8. Product -- 9. Promotion -- 10. Pricing -- 11. Place -- Part III. Implementation -- 12. A process for execution management -- 13. Organizational structure -- 14. Workforce -- 15. Financial structure and controls -- 16. Putting it all together -- Conclusion -- References -- Index
Dimensions
unknown
Edition
First edition.
Extent
1 online resource (xv, 148 pages)
Form of item
online
Governing access note
Access restricted to authorized users and institutions
Isbn
9781606499610
Media category
computer
Media MARC source
rdamedia
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)880626603
  • (CaBNVSL)swl00403410
  • (MiAaPQ)EBC1683379
  • (Au-PeEL)EBL1683379
  • (CaPaEBR)ebr10873418
  • (CaONFJC)MIL825461
  • (OCoLC)880626603
Label
Developing successful marketing strategies, Gary W. Randazzo
Publication
Note
Part of: 2014 digital library
Bibliography note
Includes bibliographical references (page [143]) and index
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type MARC source
rdacontent
Contents
Part I. Situation analysis -- 1. Industry and market -- 2. Legal and technological changes -- 3. Defining the target market approach -- 4. Customer jobs to be done -- 5. Customer segmentation -- 6. Challenges faced: internal and external -- Part II. Vision and mission drive strategy, then tactics -- 7. The vision driven strategy -- 8. Product -- 9. Promotion -- 10. Pricing -- 11. Place -- Part III. Implementation -- 12. A process for execution management -- 13. Organizational structure -- 14. Workforce -- 15. Financial structure and controls -- 16. Putting it all together -- Conclusion -- References -- Index
Dimensions
unknown
Edition
First edition.
Extent
1 online resource (xv, 148 pages)
Form of item
online
Governing access note
Access restricted to authorized users and institutions
Isbn
9781606499610
Media category
computer
Media MARC source
rdamedia
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)880626603
  • (CaBNVSL)swl00403410
  • (MiAaPQ)EBC1683379
  • (Au-PeEL)EBL1683379
  • (CaPaEBR)ebr10873418
  • (CaONFJC)MIL825461
  • (OCoLC)880626603

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