The Resource Digital marketing excellence : planning, optimizing and integrating online marketing, Dave Chaffey and PR Smith

Digital marketing excellence : planning, optimizing and integrating online marketing, Dave Chaffey and PR Smith

Label
Digital marketing excellence : planning, optimizing and integrating online marketing
Title
Digital marketing excellence
Title remainder
planning, optimizing and integrating online marketing
Statement of responsibility
Dave Chaffey and PR Smith
Creator
Contributor
Author
Subject
Language
eng
Member of
Cataloging source
NhCcYBP
http://library.link/vocab/creatorDate
1957-
http://library.link/vocab/creatorName
Smith, P. R.
Index
index present
LC call number
HF5415.1265
LC item number
.S615 2017
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1963-
http://library.link/vocab/relatedWorkOrContributorName
  • Chaffey, Dave
  • ProQuest (Firm)
http://library.link/vocab/subjectName
Internet marketing
Label
Digital marketing excellence : planning, optimizing and integrating online marketing, Dave Chaffey and PR Smith
Instantiates
Publication
Note
Revised edition of the authors' eMarketing excellence, originally published in 2002
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Preface -- Acknowledgements -- Introduction to digital marketing -- Remix -- Digital models -- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building -- Customer lifecycle communications and crm -- Managing digital marketing -- Digital marketing plan -- Glossary -- Index
Dimensions
unknown
Edition
Fifth edition.
Extent
1 online resource (xxvii, 660 pages.) :
Form of item
online
Isbn
9781317276722
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
c
Reproduction note
Electronic reproduction.
Specific material designation
remote
Stock number
99978071930
System control number
(NhCcYBP)13953361
Label
Digital marketing excellence : planning, optimizing and integrating online marketing, Dave Chaffey and PR Smith
Publication
Note
Revised edition of the authors' eMarketing excellence, originally published in 2002
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Preface -- Acknowledgements -- Introduction to digital marketing -- Remix -- Digital models -- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building -- Customer lifecycle communications and crm -- Managing digital marketing -- Digital marketing plan -- Glossary -- Index
Dimensions
unknown
Edition
Fifth edition.
Extent
1 online resource (xxvii, 660 pages.) :
Form of item
online
Isbn
9781317276722
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
c
Reproduction note
Electronic reproduction.
Specific material designation
remote
Stock number
99978071930
System control number
(NhCcYBP)13953361

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