The Resource Digital marketing strategies for fashion and luxury brands, [edited by] Wilson Ozuem, Yllka Azemi

Digital marketing strategies for fashion and luxury brands, [edited by] Wilson Ozuem, Yllka Azemi

Label
Digital marketing strategies for fashion and luxury brands
Title
Digital marketing strategies for fashion and luxury brands
Statement of responsibility
[edited by] Wilson Ozuem, Yllka Azemi
Contributor
Editor
Subject
Language
eng
Summary
"This book focuses on qualitative discussions on issues related to digital marketing in the Luxury fashion brands. It addresses the relationship between computer-mediated marketing environments and luxury fashion brands. The advert of internet technologies along with its prototypical subsets are turning consumers to digital universe"--
Member of
Assigning source
Provided by publisher
Cataloging source
DLC
Illustrations
illustrations
Index
index present
LC call number
HD9940.A2
LC item number
D54 2018
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
  • 1974-
  • 1988-
http://library.link/vocab/relatedWorkOrContributorName
  • Ozuem, Wilson
  • Azemi, Yllka
Series statement
Advances in marketing, customer relationship management, and e-services AMCRMES book series
http://library.link/vocab/subjectName
  • Fashion merchandising
  • Luxuries
  • Internet marketing
Label
Digital marketing strategies for fashion and luxury brands, [edited by] Wilson Ozuem, Yllka Azemi
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
29 cm.
Extent
xxiii, 460 pages
Isbn
9781522526971
Lccn
2017008336
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
Stock number
99974297507
System control number
  • (OCoLC)985077711
  • (OCoLC)ocn985077711
Label
Digital marketing strategies for fashion and luxury brands, [edited by] Wilson Ozuem, Yllka Azemi
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
29 cm.
Extent
xxiii, 460 pages
Isbn
9781522526971
Lccn
2017008336
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
Stock number
99974297507
System control number
  • (OCoLC)985077711
  • (OCoLC)ocn985077711

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