The Resource Dimensions of communication

Dimensions of communication

Label
Dimensions of communication
Title
Dimensions of communication
Creator
Compiler
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorDate
1940-
http://library.link/vocab/creatorName
Richardson, Lee
Illustrations
illustrations
Index
index present
LC call number
HM258
LC item number
.R48
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Communication
  • Communication
  • Communication
Label
Dimensions of communication
Instantiates
Publication
Bibliography note
Includes bibliographies
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • I. Fundamentals of communication -- How communication works / Wilbur Schramm -- Advertising research and an emerging science of mass persuasion / John C. Maloney -- II. Communications, persuasions, and the individual -- Relating the selling effort to patterns of purchase behavior / Robert C. Brooks, Jr. -- Seven principles in image formation / Bardin H. Nelson -- Psychology of communication / Jon Eisenson, J. Jeffery Auer, and John V. Irwin -- Reconciling conflicting results derived from experimental and survey studies of attitude change / Carl I. Hovland -- Message exaggeration by the receiver / Max Wales, Galen Rarick, and Hal Davis -- Behavioral support for opinion change / Leon Festinger -- Learning of tastes / Herbert E. Krugman and Eugene L. Hartley -- Behavioristic approach to communication : a selective review of learning theory and a derivation of postulates / Frank R. Hartman -- III. Mass communications -- What we know about the effects of mass communications : the brink of hope / Joseph T. Klapper -- Some principles of mass persuasion / Dorwin Cartwright -- Information theory and mass communication / Wilbur Schramm -- IV. Influence, adoption, and innovation -- Communications process and innovation / William Lazer and William E. Bell -- Mass media sources of information and influences -- Process of mass acceptance -- Communication research and the image of society : convergence of two traditions / Elihu Katz -- Communicating with the innovator in the fashion adoption process / Charles W. King -- Sources of influence in the acceptance of new products for self-medication : preliminary findings / James F. Engel, David A. Knapp, and Deanne E. Knapp -- Sociometric analysis of group influences on consumer branding preferences / James Ellis Stafford -- Two-step flow of communication : an up-to-date report on an hypothesis / Elihu Katz -- Revisions of the two-step flow of communications hypothesis / A.W. Van Den Ban
  • V. Communication in advertising -- What advertising does / M. Argunov -- Clues for advertixing strategists / Donald F. Cox -- How word-of-mouth advertising works / Ernest Dichter -- Informative role of advertising / Louis P. Bucklin -- Is advertising believability really important? / John C. Maloney -- From mass media to class media / Theodore Peterson -- Impact of televsion advertising : learning without involvement / Herbert E. Krugman -- Mass media and community identity in a interurban setting / Leo Bogart and Frank E. Orenstein -- VI. Communication in personal selling -- Research in personal selling / James G. Hauk -- Communications and industrial selling / Theodore Levitt -- Salesman's role in household decision-making / Lauren Edgar Crane -- VII. Social impact of communications -- Day the ads stopped / George G. Kirstein -- Sad heart at the supermarket / Randall Jarrell -- VIII. New directions for communications -- Marketing strategy of planned visual communications / Gerald Stahl -- Silent language in overseas business / Edward T. Hall -- Toward a theory of nonverbal communication / Jurgen Ruesch and Weldom Kees -- Mass communications and the consumer movement / Lee Richardson -- Is communications research really worthshile? / Allan Greenberg -- Experimental method in communication research / Percy H. Tannenbaum
Dimensions
24 cm
Extent
xv, 488 pages
Isbn
9780390738905
Lccn
69011705
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)00055159
  • (OCoLC)ocm00055159
Label
Dimensions of communication
Publication
Bibliography note
Includes bibliographies
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • I. Fundamentals of communication -- How communication works / Wilbur Schramm -- Advertising research and an emerging science of mass persuasion / John C. Maloney -- II. Communications, persuasions, and the individual -- Relating the selling effort to patterns of purchase behavior / Robert C. Brooks, Jr. -- Seven principles in image formation / Bardin H. Nelson -- Psychology of communication / Jon Eisenson, J. Jeffery Auer, and John V. Irwin -- Reconciling conflicting results derived from experimental and survey studies of attitude change / Carl I. Hovland -- Message exaggeration by the receiver / Max Wales, Galen Rarick, and Hal Davis -- Behavioral support for opinion change / Leon Festinger -- Learning of tastes / Herbert E. Krugman and Eugene L. Hartley -- Behavioristic approach to communication : a selective review of learning theory and a derivation of postulates / Frank R. Hartman -- III. Mass communications -- What we know about the effects of mass communications : the brink of hope / Joseph T. Klapper -- Some principles of mass persuasion / Dorwin Cartwright -- Information theory and mass communication / Wilbur Schramm -- IV. Influence, adoption, and innovation -- Communications process and innovation / William Lazer and William E. Bell -- Mass media sources of information and influences -- Process of mass acceptance -- Communication research and the image of society : convergence of two traditions / Elihu Katz -- Communicating with the innovator in the fashion adoption process / Charles W. King -- Sources of influence in the acceptance of new products for self-medication : preliminary findings / James F. Engel, David A. Knapp, and Deanne E. Knapp -- Sociometric analysis of group influences on consumer branding preferences / James Ellis Stafford -- Two-step flow of communication : an up-to-date report on an hypothesis / Elihu Katz -- Revisions of the two-step flow of communications hypothesis / A.W. Van Den Ban
  • V. Communication in advertising -- What advertising does / M. Argunov -- Clues for advertixing strategists / Donald F. Cox -- How word-of-mouth advertising works / Ernest Dichter -- Informative role of advertising / Louis P. Bucklin -- Is advertising believability really important? / John C. Maloney -- From mass media to class media / Theodore Peterson -- Impact of televsion advertising : learning without involvement / Herbert E. Krugman -- Mass media and community identity in a interurban setting / Leo Bogart and Frank E. Orenstein -- VI. Communication in personal selling -- Research in personal selling / James G. Hauk -- Communications and industrial selling / Theodore Levitt -- Salesman's role in household decision-making / Lauren Edgar Crane -- VII. Social impact of communications -- Day the ads stopped / George G. Kirstein -- Sad heart at the supermarket / Randall Jarrell -- VIII. New directions for communications -- Marketing strategy of planned visual communications / Gerald Stahl -- Silent language in overseas business / Edward T. Hall -- Toward a theory of nonverbal communication / Jurgen Ruesch and Weldom Kees -- Mass communications and the consumer movement / Lee Richardson -- Is communications research really worthshile? / Allan Greenberg -- Experimental method in communication research / Percy H. Tannenbaum
Dimensions
24 cm
Extent
xv, 488 pages
Isbn
9780390738905
Lccn
69011705
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)00055159
  • (OCoLC)ocm00055159

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