The Resource Diversity in advertising : broadening the scope of research directions, edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt

Diversity in advertising : broadening the scope of research directions, edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt

Label
Diversity in advertising : broadening the scope of research directions
Title
Diversity in advertising
Title remainder
broadening the scope of research directions
Statement of responsibility
edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt
Contributor
Subject
Language
eng
Action
committed to retain for EAST
Cataloging source
DLC
Illustrations
illustrations
Index
index present
LC call number
HF5822
LC item number
.D59 2004
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
  • 1947-
  • 1957-
  • 1958-
http://library.link/vocab/relatedWorkOrContributorName
  • Williams, Jerome D.
  • Lee, Wei-Na
  • Haugtvedt, Curtis P.
Series statement
Advertising and consumer psychology.
http://library.link/vocab/subjectName
  • Advertising
  • Communication in marketing
  • Consumers
Label
Diversity in advertising : broadening the scope of research directions, edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt
Instantiates
Publication
Bibliography note
Includes bibliographical references and indexes
Dimensions
24 cm.
Extent
xxi, 447 p.
Isbn
9780805847949
Isbn Type
(casebound)
Lccn
20030223 27
Other physical details
ill.
System control number
(OCoLC)53223552
Label
Diversity in advertising : broadening the scope of research directions, edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt
Publication
Bibliography note
Includes bibliographical references and indexes
Dimensions
24 cm.
Extent
xxi, 447 p.
Isbn
9780805847949
Isbn Type
(casebound)
Lccn
20030223 27
Other physical details
ill.
System control number
(OCoLC)53223552

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