The Resource Does it work? : 10 principles for delivering true business value in digital marketing, Shane Atchison, Jason Burby

Does it work? : 10 principles for delivering true business value in digital marketing, Shane Atchison, Jason Burby

Label
Does it work? : 10 principles for delivering true business value in digital marketing
Title
Does it work?
Title remainder
10 principles for delivering true business value in digital marketing
Statement of responsibility
Shane Atchison, Jason Burby
Creator
Contributor
Author
Subject
Language
eng
Summary
"You can collect all the consumer data in the world, but it's not worth much if you aren't using it to move your business forward...Today, marketers and advertisers can do so much more than launch campaigns and hope for the best. Thanks to data, they can finally know what works and doesn't, and use that information to become more effective in the future..That's where this groundbreaking marketing guide comes into play...From POSSIBLE, one of the world's most successful digital marketing agencies, Does Your Marketing Work? reveals 10 easy-to-understand principles for building a higly creative organization that thrives on data. You'll learn how to how to set business goals, inspire great ideas, find the right people, measure what matters, and act on insight. The book explains how to evaluate everything from simple projects to long-term brand vitality--all the while keeping the field wide open for brilliant creative work..."--
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Atchison, Shane
Illustrations
illustrations
Index
index present
LC call number
HF5415.13
LC item number
.A877 2015
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Burby, Jason
http://library.link/vocab/subjectName
  • Marketing
  • Internet marketing
  • Business planning
  • BUSINESS & ECONOMICS / Marketing / General
  • Business planning
  • Internet marketing
  • Marketing
Label
Does it work? : 10 principles for delivering true business value in digital marketing, Shane Atchison, Jason Burby
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Dimensions
24 cm
Extent
xii, 355 pages
Isbn
9780071847865
Lccn
2015001219
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
Stock number
99963221403
System control number
  • (OCoLC)890181492
  • (OCoLC)ocn890181492
Label
Does it work? : 10 principles for delivering true business value in digital marketing, Shane Atchison, Jason Burby
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Dimensions
24 cm
Extent
xii, 355 pages
Isbn
9780071847865
Lccn
2015001219
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
Stock number
99963221403
System control number
  • (OCoLC)890181492
  • (OCoLC)ocn890181492

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